Creative Strategist

DealMaker; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive equity opportunity

Diverse and distributed team

Medical, vision, & dental benefits

AI-powered tools for innovation

Annual learning support

Job summary

DealMaker is seeking a performance-driven Creative Strategist to blend storytelling, data, and experimentation. You will own creative strategy across campaigns, guiding concepts from inception to results, and collaborate with paid media, production, and retention teams to optimize performance.

You’ll leverage AI to speed research, ideation, and production while maintaining a strong focus on ROAS, CTR, and conversions.

Qualifications

• Proven experience in creative strategy, ideally in performance marketing or DTC environments.
• Strong portfolio demonstrating creative work tied to performance outcomes (e.g., ROAS, CTR, conversions)
• Strong business and market curiosity, with a natural interest in how companies grow, invest, acquire customers, and drive revenue.
• Ability to think across the full funnel, not just top-of-funnel creative
• Strong copy and concept development skills
• Excellent communication and ability to present to internal and external stakeholders
• A problem-solver mindset with the ability to operate in fast-paced, evolving environments

Responsibilities

• Develop creative strategies and campaign concepts grounded in audience insight and performance goals
• Write clear, testable creative briefs that drive measurable results
• Lead creative across key channels (paid social, landing pages, email)
• Translate data into actionable creative direction and iterate based on performance
• Analyze performance metrics to inform creative decisions
• Design and execute A/B tests to continuously improve outcomes
• Connect top-of-funnel creative performance to deeper funnel metrics (conversion, revenue)
• Identify patterns in performance data and translate them into scalable creative insights
• Use AI tools to accelerate research, ideation, testing, and production
• Experiment with AI-driven workflows to increase creative output and speed
• Identify opportunities to streamline creative processes using automation and tooling
• Contribute to building repeatable workflows the broader team can adopt
• Act as the creative lead for assigned clients and campaigns
• Present and defend creative strategy with confidence and clarity
• Provide strategic guidance on messaging, positioning, and creative direction
• Ensure all deliverables meet a high bar for quality and performance
• Own creative timelines and deliverables across multiple campaigns
• Collaborate cross-functionally with paid media, production, and retention teams
• Identify risks early and proactively drive solutions
• Help improve internal creative processes and team efficiency

Skills

creative strategy

performance outcomes

business curiosity

full funnel thinking

copy & concept development

communication & presentation

problem-solver mindset

Claude

Zapier

Make

Tools

Claude

Zapier

Make

Job description

DealMaker is a fast-growing fintech company revolutionizing the capital markets ecosystem with a mission to make online capital raising mainstream. We empower founders, CEOs, and operators to raise capital digitally, both from their own communities and through strategically marketed campaigns. No other platform provides an end-to-end solution like ours—and our track record speaks for itself, with over $2B raised across 1,000+ campaigns. We power the largest online capital raises for customers like EnergyX ($88M), Green Bay Packers ($65M), Miso Robotics ($72M+), Monogram Orthopaedics (Nasdaq:MGRM) and many others, with 3 IPOs in the past year alone. We are quickly expanding our horizons and are seeking talented team members to join us on our journey to transform the global capital market.

Who you are

This is not a traditional creative role. We’re looking for a performance-driven Creative Strategist who can combine storytelling, data, and experimentation to drive measurable business outcomes. You’ll own creative strategy across campaigns, from concept to performance, and play a key role in scaling how we produce and optimize creative.

You’ll also leverage AI as a tool to move faster, test more, and improve output, but first and foremost, you are a strong creative thinker grounded in performance marketing.

What You’ll Do

Strategic Creative Direction

• Develop creative strategies and campaign concepts grounded in audience insight and performance goals

• Write clear, testable creative briefs that drive measurable results

• Lead creative across key channels (paid social, landing pages, email)

• Translate data into actionable creative direction and iterate based on performance

Performance Optimization & Experimentation

• Analyze performance metrics (CTR, CVR, ROAS, etc.) to inform creative decisions

• Design and execute A/B tests to continuously improve outcomes

• Connect top-of-funnel creative performance to deeper funnel metrics (conversion, revenue)

• Identify patterns in performance data and translate them into scalable creative insights

AI-Enabled Creative Workflows

• Use AI tools to accelerate research, ideation, testing, and production

• Experiment with AI-driven workflows to increase creative output and speed

• Identify opportunities to streamline creative processes using automation and tooling

• Contribute to building repeatable workflows the broader team can adopt

(Note: deep technical system-building is not required, but curiosity and experimentation with AI is essential.)

Client Engagement & Creative Leadership

• Act as the creative lead for assigned clients and campaigns

• Present and defend creative strategy with confidence and clarity

• Provide strategic guidance on messaging, positioning, and creative direction

• Ensure all deliverables meet a high bar for quality and performance

Project Ownership & Collaboration

• Own creative timelines and deliverables across multiple campaigns

• Collaborate cross-functionally with paid media, production, and retention teams

• Identify risks early and proactively drive solutions

• Help improve internal creative processes and team efficiency

What You Need

Core Requirements

• Proven experience in creative strategy, ideally in performance marketing or DTC environments

• Strong portfolio demonstrating creative work tied to performance outcomes (e.g., ROAS, CTR, conversions)

• Strong business and market curiosity, with a natural interest in how companies grow, invest, acquire customers, and drive revenue, and a habit of staying up to date on trends across marketing, consumer behavior, and emerging industries.

• Ability to think across the full funnel, not just top-of-funnel creative

• Strong copy and concept development skills

• Excellent communication and ability to present to internal and external stakeholders

• A problem-solver mindset with the ability to operate in fast-paced, evolving environments

AI & Tools (Important, but Flexible)

• Experience using AI tools (e.g., Claude, Zapier etc.) to enhance creative workflows

• Curiosity and willingness to experiment with new tools and approaches

• Ability to identify opportunities where AI can improve speed, scale, or quality

Nice-to-Haves

• Experience building or contributing to AI-driven workflows or automations

• Familiarity with tools like Zapier, Make, or similar platforms

• Experience training or enabling teams on new tools or processes

This is a hybrid, Los Angeles–based role (3 days in-office in the Culver City area) requiring strong overlap with Mountain Standard Time (MST) working hours to support team collaboration.

Founded in 2018 by leading capital markets lawyers, DealMaker has blazed its own trail as the leading online capital-raising platform.As a tech startup, we are well-capitalized, firmly established in our market, and ready to scale. Here’s why you should want to join us:

• Competitive compensation with the opportunity to earn equity—get into a growth company on the ground floor

• A diverse & distributed team of doers, innovators, and experts

• Shared employee benefit plan (medical, vision, & dental)

• We love AI and have tools to support you build innovative solutions

• Annual learning support And more!

We use automated and artificial intelligence-based tools (“Automated Employment Decision Tools”) to assist in screening, assessing, or evaluating candidates. These tools may assess job-related qualifications such as skills, experience, and work history. AI-assisted tools support our recruitment team and do not replace human judgment; all final hiring decisions are made by human reviewers. Applicants may request information about the use of these tools or request an alternative selection process by contacting us at [e-mail]. For more information about how personal information is collected and used, please see our Privacy Notice. Equal Employment Opportunity

DealMaker does not discriminate in hiring or terms and conditions of employment because of an individual’s race, ancestry, colour, place of origin, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, family status or marital status, or any other protected category recognized by provincial or federal laws.

Please inform us if you require any accommodation, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative formats or to report any accessibility problems, please share in your application.