Senior Creative Strategist-AI-Driven Performance Marketing

Cantina; United States; Remote; USD 150,000 - 200,000; Full time

Benefits offered by this job

Competitive salary and equity

Medical, dental, and vision insurance

42 days of PTO including holidays and休

Parental leave & fertility support

401(k) retirement savings plan

Lifestyle spending account – $500/mo

Complimentary lunch and snacks

Job summary

Cantina is seeking a Senior Creative Strategist to lead performance ad creative across major platforms in the United States. You will guide both traditional and AI‑driven production to deliver high‑impact ads that drive user acquisition and engagement.

You’ll manage external agencies and in‑house teams, set strategic direction, and drive measurable improvements in creative quality and campaign performance.

Qualifications

• 5+ years of experience in creative direction for performance marketing.
• Experience building testing frameworks and production pipelines at scale.
• Bias for clear systems and processes.
• Active use of AI tools, automation, and workflows.
• Data fluency: build infrastructure to ingest campaign data and translate insights into creative direction.

Responsibilities

• Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi‑million dollar ad spend.
• Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use‑cases.
• Build and own processes for producing high volume, iterative ads leveraging both traditional and AI‑generated production.
• Define creative strategies and vision for AI-generated ads.
• Own creative performance analytics to track what's working and iterate on best‑performing concepts and campaigns.
• Set the creative inputs across creative testing plans to optimize creative.
• Manage external agencies and cross‑functional teams to ensure high‑quality creative output across all performance marketing channels.
• Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership.
• Oversee the QC process for in‑house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
• Stay up‑to‑date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

Skills

Creative direction

Performance marketing

Testing frameworks

AI tools usage

Data fluency

Campaign analytics

Agency collaboration

Job description

Cantina is seeking a Senior Creative Strategist to lead performance ad creative across major platforms in the United States. You will guide both traditional and AI‑driven production to deliver high‑impact ads that drive user acquisition and engagement.

You’ll manage external agencies and in‑house teams, set strategic direction, and drive measurable improvements in creative quality and campaign performance.