Performance Creative Lead

ForceBrands; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

ForceBrands, a fast-growing consumer brand agency, seeks a performance‑driven creative strategist to craft hooks, headlines, and conversion‑focused ad copy for Meta, TikTok, and other paid social channels.

You will turn performance data and brand strategy into practical creative direction, lead the creative testing roadmap, manage briefs and asset reviews with external agencies, and help with Amazon A+ content and marketplace assets for DTC brands.

Qualifications

• 4–7 years of experience in performance marketing, growth creative, or related role.
• Portfolio of social advertising work from concept to launch with measurable results.
• Experience briefing and collaborating with external agencies.
• Deep knowledge of Meta advertising and TikTok best practices.

Responsibilities

• Develop and test hooks, headlines, and conversion-focused ad copy for Meta, TikTok, and other paid social channels.
• Create clear briefs for external creative and media agency partners.
• Turn performance data into practical creative direction, including messaging and audience targeting.
• Lead the creative testing roadmap across Meta and TikTok to drive results for DTC food and wellness brands.
• Manage daily creative workflow from briefing to final delivery.
• Support Amazon launch with performance-driven A+ Content, videos, and lifestyle imagery.

Skills

Performance marketing

Creative strategy

Copywriting

Agency collaboration

Meta/TikTok ads

Amazon A+ Content

Startup experience

Tools

Meta Ads Manager

TikTok Ads Manager

A/B testing tools

Job description

• Develop and test compelling hooks, headlines, and conversion-focused ad copy for Meta, TikTok, and other paid social channels.
• Create clear, insight-led briefs for external creative and media agency partners.
• Turn performance data and brand strategy into practical creative direction, including messaging, formats, audience targeting, and platform requirements.
• Lead the creative testing roadmap across Meta and TikTok, identifying the formats and concepts that drive results for DTC food and wellness brands.
• Manage the daily creative workflow from briefing and asset reviews through feedback, revisions, and final delivery.
• Support the Amazon launch by developing performance-driven A+ Content, videos, lifestyle imagery, and advertising assets optimized for marketplace search and shopping behavior.

Candidate Profile:

• 4–7 years of experience in performance marketing, growth creative, creative strategy, or a related role, including hands-on experience at a startup or early-stage DTC brand. Food, wellness, or CPG experience is a plus.
• A portfolio of social advertising work taken from concept through launch, with measurable results across metrics such as ROAS, CPA, CTR, and hook rate.
• Demonstrated experience briefing, managing, and collaborating with external creative and media agencies.
• Deep knowledge of Meta advertising and a strong understanding of TikTok creative best practices—or the ability to learn them quickly.
• Excellent copywriting instincts, with the ability to develop multiple distinct hooks and messaging angles for the same product.
• Familiarity with Amazon creative, including A+ Content, Sponsored Brands Video, and lifestyle imagery, is strongly preferred.
• Comfortable working through ambiguity, building processes from the ground up, and operating in a fast-moving environment.
• A strong understanding of consumers interested in women’s wellness, postpartum care, functional nutrition, and culturally inspired foods.