Senior Performance Creative Strategist

inBeat Agency; Columbia (SC); Remote; USD 100,000 - 160,000; Full time

Benefits offered by this job

Unlimited Time Off

Flexible hours

Fully remote

Job summary

inBeat Agency is seeking a Senior Performance Creative Strategist to own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand. You’ll shape the creative approach, set standards, and drive growth across paid social channels.

You’ll lead performance-led research, write structured copy, mentor junior creatives, and partner with design and media buying to test and scale initiatives. This role is fully remote with global collaboration.

Qualifications

• Fluency in written and spoken English is required.
• Experience developing performance-driven creative for paid social or digital channels.
• Strong ability to interpret performance data and guide creative direction.
• Experience collaborating cross-functionally in fast-moving, data-creative environments.

Responsibilities

• Own creative strategy across paid social accounts, from insight to execution.
• Analyze ad data, creative signals, and competitors to inform strategy.
• Develop high-converting creative concepts grounded in consumer insight and platform mechanics.
• Build testing frameworks and messaging systems for scalable learning.
• Write performance-focused copy that is structured and measurable.
• Collaborate with design, editing, and media buying to enable testing and scale.
• Translate data and feedback into concrete creative pivots.
• Mentor junior creatives to boost strategic thinking and execution quality.
• Present strategy and rationale to clients clearly and confidently.
• Stay updated on platform changes and performance trends.

Skills

Exceptional writing

Data-driven mindset

Consumer psychology

Hypothesis testing

Mentoring

Curiosity

Job description

About the role

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Senior Performance Creative Strategist to own creative strategy, data analysis, and performance outcomes for a major US nutraceuticals brand. As we grow our team in this space, you’ll have the opportunity to shape our creative approach, set the standard for future work, and help the brand grow.

What You’ll Do

• Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.

• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.

• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.

• Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.

• Write and guide performance copy that is structured, intentional, and measurable.

• Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.

• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.

• Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.

• Present creative strategy and performance rationale to clients with clarity, logic, and confidence.

• Stay current on platform changes, creative formats, and performance trends that materially impact results.

What we’re looking for

• Exceptional writing ability, ideally in short-form, digital-first content.

• A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.

• Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.

• Comfort forming hypotheses, reading results, and making fast, informed creative decisions.

• Genuine interest in mentoring others and raising the overall quality bar.

• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

Must haves

• Fluency in written and spoken English is required.

• Experience developing performance-driven creative for paid social or digital channels.

• Strong comfort interpreting performance data and using it to guide creative direction and iteration.

• Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

Nice to have

• A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.

• Experience working closely with media buyers or growth teams.

• Familiarity with structured testing frameworks and creative systems.

Why this role (benefits)

• Unlimited Time Off & Sick Days

• Flexible hours

• Fully remote (with the possibility to work from anywhere)

• Global pods (meet creatives from all around the world)

• High opportunity for growth!