Performance Creative Specialist: Data-Driven Social Ads

archipelagocos

San Clemente (CA)

Hybrid

USD 70,304 - 80,000

Full time

14 days+

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Benefits offered by this job

Complimentary meals

Product gift program

Company bonus program

Milestone travel gifts

Medical insurance

Dental insurance

Vision insurance

Gym membership

Life insurance

401k with employer match

PTO 15 days

Floating holidays

Beach and team days

Dog-friendly office

Job summary

Archipelago Companies seeks a Performance Creative Specialist for melin. You’ll own paid social content across Meta, TikTok, and Google/YouTube, translating data into creative that drives ROAS. Collaborate with the Performance Marketing team to iterate assets and meet performance goals.

Expect a fast-paced, data-informed role focused on test-and-learn cycles, platform specs, and refreshing creative hooks to stay ahead of trends.

Qualifications

3+ years in paid social creative or performance marketing.
In-house DTC brand or performance agency preferred.
Experience with Meta Ads Manager, TikTok Business Center, Google Ads.
Proficiency in Adobe Premiere and After Effects.
Proficiency in Figma for layouts.
Able to justify decisions with hook rate or thumb-stop rate.
Thrives in a high-output environment.

Responsibilities

Own the paid social creative iteration loop across channels: Meta, TikTok, Google, etc.
Run fast test-and-learn cycles; launch, read metrics, re-cut; multiple rounds weekly.
Turn performance goals into creative executions using data insights.
Execute post-production for video and static formats per platform specs.
Build TikTok content that feels native to the platform while preserving melin's branding.
Monitor platform changes and bring insights into weekly decisions.
Maintain a clean, versioned asset library.