Creative Strategist: Data-Driven Ad Creative

Socket.dev

New Hampshire

Hybrid

USD 70,000 - 110,000

Full time

14 days+

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Job summary

Together Light Inc. is seeking a Creative Strategist to own the creative for paid acquisition across Meta, Google, YouTube, TikTok, and future channels. You will translate customer insights into compelling concepts, develop hooks and CTAs, and write briefs guiding designers and AI tools.

You’ll build a scalable creative system with playbooks and performance learnings. You’ll lead production of ~10 new ads weekly, collaborate with designers and agencies, and leverage AI platforms to accelerate

Qualifications

3+ years developing performance marketing creative for digital advertising.
Proven ability to drive measurable business results with ads.
Strong copywriting and storytelling to identify emotional hooks and compelling messages.
Experience creating both video and static ads.
Ability to brief and direct production teams or agencies.
Analytical mindset with ability to interpret creative performance data and identify patterns.
Experience with A/B testing, creative experimentation, and optimization.
Excellent organizational skills and meticulous attention to detail.
Experience working with designers, video editors, and production teams.
Comfortable using or learning AI-powered creative tools.
Ability to manage multiple creative projects simultaneously without losing quality.
Excellent written and verbal communication skills.

Responsibilities

Translate customer insights into compelling advertising concepts and campaigns.
Develop hooks, messaging, headlines, scripts, offers, and calls-to-action grounded in customer psychology.
Write clear, detailed creative briefs for internal designers, external agencies, and AI creative tools.
Ensure every creative asset is built around a clear testing hypothesis and success metrics.
Monitor competitor advertising and identify emerging trends and opportunities.
Lead production of approximately 10 new video advertisements per week, plus supporting static creative.
Work with internal designers, external video agencies, and AI creative platforms to produce polished assets.
Master AI creative tools and scale their use to accelerate production without sacrificing quality.
Maintain 2-3 week ahead production schedule to support paid media testing roadmap.
Quality assurance: review all assets before delivery to ensure brand consistency and brief compliance.
Build and maintain searchable creative library organized by audience, messaging, hook, offer, visual style, format, and performance.
Document performance data for every launched creative asset; link performance to creative attributes.
Identify and document creative patterns: which hooks work, which messaging resonates, which visual styles fatigue fastest.
Create documented playbooks capturing winning creative patterns (Hook Playbook, Messaging Playbook, Visual Playbook, etc.).
Ensure every creative test contributes to organizational learning and reduces reliance on intuition.
Partner with Performance Marketing Lead to analyze how creative performs across messaging, visual style, offer, format, and audience.
Identify winning creative concepts and underperforming themes; detect creative fatigue early.
Deliver weekly performance reports with clear, data-backed insights and recommendations.
Present data-supported recommendations for future creative focus.
Review customer interviews, surveys, and research to extract insights about motivations, objections, desires, and pain points.
Analyze customer research data to identify patterns and opportunities.
Monitor trends in dating, relationships, international dating, and related spaces.
Develop quarterly customer insight briefings for leadership with actionable creative recommendations.
Continuously improve creative intake, briefing, production, and delivery workflows.
Develop and document standards for briefs, asset specs, naming conventions, and folder organization.
Master AI creative platforms, design tools, and asset management systems.
Document all processes, standards, and best practices for team continuity and scaling.