Performance Art Director — Remote, AI-Driven Social Campaigns

Upstart; Northern (KY); Hybrid; USD 138,000 - 182,000; Full time

Benefits offered by this job

Competitive compensation

401(k) with company match

Employee Stock Purchase Plan (ESPP)

Medical, dental, vision coverage

Wellness allowance

Productivity allowance

Paid time off

Parental leave

Onsite perks at offices

Job summary

Upstart seeks an experienced Art Director, Performance to lead creative across Paid Social channels, partnering with Marketing and Creative to deliver evergreen and influencer campaigns. You’ll blend performance insights with brand expertise to drive growth and impact across Meta, TikTok, Google, and emerging platforms.

You’ll apply generative AI to ideation while upholding design excellence and channel relevance.

Qualifications

• 7+ years of experience in art direction, design, or a related creative discipline.
• Portfolio demonstrating excellence in leading and executing best-in-class, high-impact performance creative across paid social channels.
• Strong knowledge of channel-specific creative best practices, with experience using performance data and structured testing to inform creative decisions, iterations, and future optimization.
• Expert-level proficiency in design software (Adobe Creative Suite and Figma), with experience using AI-assisted design tools and workflows.
• Bachelor’s degree in Design, Visual Communications, or related field, or equivalent practical experience.

Responsibilities

• Lead the creative vision and execution across Paid Social channels, ensuring design excellence, platform relevance, and brand consistency across all creative assets.
• Stay informed on performance and testing results, applying learnings to generate creative hypotheses, inform future assets, and proactively develop new creative tests.
• Partner cross-functionally and with external agencies to concept, design, and deliver best-in-class evergreen and influencer creative that drives measurable results.
• Strengthen creative systems and workflows to improve speed, scalability, consistency, and output as channels evolve.
• Apply generative AI throughout the creative process to accelerate ideation and asset development while maintaining strong creative judgment and oversight.

Skills

Art direction

Design leadership

Paid social design

Adobe Creative Suite

Figma

Portfolio

Education

Bachelor’s degree in Design or related field

Tools

AI-assisted design tools

Job description

Upstart seeks an experienced Art Director, Performance to lead creative across Paid Social channels, partnering with Marketing and Creative to deliver evergreen and influencer campaigns. You’ll blend performance insights with brand expertise to drive growth and impact across Meta, TikTok, Google, and emerging platforms.

You’ll apply generative AI to ideation while upholding design excellence and channel relevance.