Remote Art Director, Performance (Paid Social)

Content Creators; Northern (KY); Hybrid; USD 138,000 - 220,000; Full time

Benefits offered by this job

401(k) plan

Equity grants

Health insurance

Wellness allowance

Employee assistance program

Job summary

Upstart is seeking an Art Director, Performance to shape high-impact creative across Paid Social channels and influencer programs. You will partner with Marketing and Creative to deliver evergreen and influencer campaigns, blending performance insights with brand expertise to drive growth.

You’ll leverage AI-assisted design tools while upholding design quality, collaborating with in-house teams and external partners across Meta, TikTok, Google, and emerging channels.

Qualifications

• 6+ years of experience in art direction, design, or a related creative discipline.
• Portfolio demonstrating excellence in leading and executing best-in-class, high-impact performance creative across paid social channels.
• Strong knowledge of channel-specific creative best practices, with experience using performance data and structured testing to inform creative decisions, iterations, and future optimization.
• Expert-level proficiency in design software (Adobe Creative Suite and Figma), with experience using AI-assisted design tools and workflows.
• Bachelor’s degree in Design, Visual Communications, or related field, or equivalent practical experience.

Responsibilities

• Lead the creative vision and execution across Paid Social channels, ensuring design excellence, platform relevance, and brand consistency across all creative assets.
• Stay informed on performance and testing results, applying learnings to generate creative hypotheses, inform future assets, and proactively develop new creative tests.
• Partner cross-functionally and with external agencies to concept, design, and deliver best-in-class evergreen and influencer creative that drives measurable results.
• Strengthen creative systems and workflows to improve speed, scalability, consistency, and output as channels evolve.
• Apply generative AI throughout the creative process to accelerate ideation and asset development while maintaining strong creative judgment and oversight.

Skills

Art direction

Portfolio development

Channel knowledge

Creative testing

Adobe Creative Suite

Figma

Education

Bachelor’s degree in Design/Visual Communications

Tools

Adobe Creative Suite

Figma

Job description

Upstart is seeking an Art Director, Performance to shape high-impact creative across Paid Social channels and influencer programs. You will partner with Marketing and Creative to deliver evergreen and influencer campaigns, blending performance insights with brand expertise to drive growth.

You’ll leverage AI-assisted design tools while upholding design quality, collaborating with in-house teams and external partners across Meta, TikTok, Google, and emerging channels.