Performance Ad Tech Specialist

TikTok; San Jose (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok is seeking a Technical Product Specialist (TPS) - Performance in the Advertisement Team based in San Jose, CA. The role focuses on troubleshooting advertising performance issues, bridging advertisers, PMs, and RDs to identify and resolve delivery problems, including overbidding, high CPA, and ROI concerns.

You'll handle ticket investigations, knowledge base development, runbooks, and dashboard maintenance, with 2-5 years experience in customer or product operations within ad tech.

Qualifications

• Understand how an ad goes from creation and review to delivery, spend, conversion, and attribution, and where anomalies may occur along this path.
• Distinguish advertiser setup issues, product policy changes, data delay, system incidents, and market fluctuations.
• Using time-series comparison, segmentation, funnel breakdown, and WoW/DoD movement to locate performance anomalies.
• Tracking key metrics such as spend, impressions, clicks, conversions, CPA, CVR, CTR, and budget utilization.
• Providing Product and Engineering with clear reproduction conditions, affected scope, metric evidence, and prioritization rationale.

Responsibilities

• Investigate technical and product issues raised by internal stakeholders and advertisers through ticketing systems, with a focus on campaign delivery and performance symptoms.
• Support the launch and adoption of new advertising products and features by preparing support resources, troubleshooting guides, and enablement materials.
• Contribute to ticket quality review, issue categorization, knowledge management, and support process improvement across regional and global teams.
• Extract qualitative and quantitative feedback from ticketing systems and data platforms, then organize issues by type, customer scale, impact scope, and resolution priority.
• Translate advertiser pain points into actionable inputs for Product and Engineering, including issue background, reproduction conditions, affected scope, metric evidence, and suggested priority.
• Work with regional technical product teams and support teams to balance global troubleshooting standards with local market requirements.

Skills

Ad delivery flow

Performance anomalies

Time-series analysis

Key metrics

Reproduction steps

Job description

TikTok is seeking a Technical Product Specialist (TPS) - Performance in the Advertisement Team based in San Jose, CA. The role focuses on troubleshooting advertising performance issues, bridging advertisers, PMs, and RDs to identify and resolve delivery problems, including overbidding, high CPA, and ROI concerns.

You'll handle ticket investigations, knowledge base development, runbooks, and dashboard maintenance, with 2-5 years experience in customer or product operations within ad tech.