Peer-to-Peer Strategy Lead: HCP Engagement & Congress

Asahi Kasei Therapeutics, Inc.; Cary (NC); Hybrid; USD 150,000 - 160,000; Full time

Job summary

Asahi Kasei Therapeutics, Inc. is seeking a Senior Manager to lead TARPEYO’s peer-to-peer strategy and engagement within the U.S. nephrology marketing organization.

You will own speaker bureau programs, national congress engagement, and cross-functional alignment to drive education, advocacy, and adoption. You will shape the Speaker Bureau model, develop educational content, and establish performance metrics to optimize outcomes while ensuring regulatory compliance and vendor coordination with

Qualifications

• Bachelor's degree required; preferably in Marketing, Business, Life Sciences, or related field.
• 5+ years of pharmaceutical, biotech, healthcare, or commercial marketing experience.
• Experience supporting peer-to-peer engagement, Speaker Bureau strategy, congress planning, or HCP marketing initiatives.
• Experience working within specialty and/or rare disease markets; nephrology experience preferred.
• Strong understanding of pharmaceutical promotional compliance requirements and industry guidelines.
• Demonstrated success leading projects and managing agencies, vendors, budgets, events, or business processes.
• Strong project management, communication, and stakeholder management skills.

Responsibilities

• Lead the strategy, planning, and evolution of TARPEYO's peer-to-peer channel, including Speaker Bureau and National Congress engagement, to drive HCP education, advocacy, and adoption.
• Define and deliver HCP education objectives, programs, and resources that achieve overall educational and brand goals, aligning initiatives to the HCP decision journey and measurable business outcomes.
• Shape and continuously optimize the Speaker Bureau model, including faculty strategy, program formats, targeting, training, and execution in partnership with the field and cross-functional teams.
• Establish performance measurement frameworks for peer-to-peer initiatives, translating insights into strategic optimization and future planning.
• Translate insights and feedback from peer-to-peer programs into actionable recommendations to inform brand strategy, message refinement, and broader HCP engagement.
• Independently manage assigned commercial tactics and programs from planning through execution, including timelines, stakeholder alignment, vendor coordination, and post-program assessment.
• Support development and deployment of sales and marketing materials, internal communications, and field enablement resources in partnership with the HCP Marketing and Omnichannel leads.
• Ensure all peer-to-peer programming is executed in accordance with compliance standards, SOPs, and regulatory requirements.
• Manage agencies and external vendors to ensure high-quality execution, operational excellence, and timely delivery of initiatives.

Skills

Speaker Bureau strategy

HCP marketing

Project management

Stakeholder management

Vendor management

Education

Bachelor's degree in Marketing/Business/Life Sciences

Job description

Asahi Kasei Therapeutics, Inc. is seeking a Senior Manager to lead TARPEYO’s peer-to-peer strategy and engagement within the U.S. nephrology marketing organization.

You will own speaker bureau programs, national congress engagement, and cross-functional alignment to drive education, advocacy, and adoption. You will shape the Speaker Bureau model, develop educational content, and establish performance metrics to optimize outcomes while ensuring regulatory compliance and vendor coordination with