Sr. Manager, Peer-to-Peer Strategy & Engagement

Asahi Kasei Therapeutics, Inc.; Cary (NC); Hybrid; USD 150,000 - 160,000; Full time

Job summary

Asahi Kasei Therapeutics, Inc. is seeking a Senior Manager to lead TARPEYO’s peer-to-peer strategy and engagement within the U.S. nephrology marketing organization.

You will own speaker bureau programs, national congress engagement, and cross-functional alignment to drive education, advocacy, and adoption. You will shape the Speaker Bureau model, develop educational content, and establish performance metrics to optimize outcomes while ensuring regulatory compliance and vendor coordination with

Qualifications

• Bachelor's degree required; preferably in Marketing, Business, Life Sciences, or related field.
• 5+ years of pharmaceutical, biotech, healthcare, or commercial marketing experience.
• Experience supporting peer-to-peer engagement, Speaker Bureau strategy, congress planning, or HCP marketing initiatives.
• Experience working within specialty and/or rare disease markets; nephrology experience preferred.
• Strong understanding of pharmaceutical promotional compliance requirements and industry guidelines.
• Demonstrated success leading projects and managing agencies, vendors, budgets, events, or business processes.
• Strong project management, communication, and stakeholder management skills.

Responsibilities

• Lead the strategy, planning, and evolution of TARPEYO's peer-to-peer channel, including Speaker Bureau and National Congress engagement, to drive HCP education, advocacy, and adoption.
• Define and deliver HCP education objectives, programs, and resources that achieve overall educational and brand goals, aligning initiatives to the HCP decision journey and measurable business outcomes.
• Shape and continuously optimize the Speaker Bureau model, including faculty strategy, program formats, targeting, training, and execution in partnership with the field and cross-functional teams.
• Establish performance measurement frameworks for peer-to-peer initiatives, translating insights into strategic optimization and future planning.
• Translate insights and feedback from peer-to-peer programs into actionable recommendations to inform brand strategy, message refinement, and broader HCP engagement.
• Independently manage assigned commercial tactics and programs from planning through execution, including timelines, stakeholder alignment, vendor coordination, and post-program assessment.
• Support development and deployment of sales and marketing materials, internal communications, and field enablement resources in partnership with the HCP Marketing and Omnichannel leads.
• Ensure all peer-to-peer programming is executed in accordance with compliance standards, SOPs, and regulatory requirements.
• Manage agencies and external vendors to ensure high-quality execution, operational excellence, and timely delivery of initiatives.

Skills

Speaker Bureau strategy

HCP marketing

Project management

Stakeholder management

Vendor management

Education

Bachelor's degree in Marketing/Business/Life Sciences

Job description

The Asahi Kasei Group operates with a commitment of creating for tomorrow. Our business sectors, Materials, Homes, and Health Care, contribute to the development of society by anticipating the changing needs of those around the world. We look for candidates that offer a fresh perspective and a variety of skills to help us achieve our commitment.Asahi Kasei Therapeutics is the global specialty pharmaceutical business of Asahi Kasei. We are a commercial-stage company committed to positively impacting health by expanding therapeutic options that improve the lives of patients around the world. Drawing upon our strong heritage of scientific innovation, we aim to help reshape care in transplantation, nephrology, immunology, infectious diseases and other underserved conditions.

Job Description

The Senior Manager, Peer-to-Peer Strategy & Engagement is a strategic execution role within the U.S. commercial Nephrology Marketing organization that combines operational leadership, tactical ownership, and cross-functional enablement. This position is responsible for driving efficient execution of key business priorities while directly owning specific commercial initiatives, programs, and processes that accelerate brand performance.

This role will drive the strategic planning and execution of TARPEYO's peer-to-peer channel, including speaker bureau and National congress engagement, ensuring alignment with brand objectives and the broader HCP strategy. This role elevates speaker programs, conferences and other peer-to-peer engagements to facilitate integrated, insight-driven brand engagement.

Key responsibilities include

• Speaker Bureau strategy and optimization
• peer-to-peer educational content development
• national congress strategy and activation
• strong cross-functional matrix leadership

This individual will work closely with Speaker Bureau faculty and key KOLs, while partnering across brand, field leadership, medical, regulatory, and agency teams to ensure compliant, high-impact programming and effective pull-through across channels.

The Senior Manager will be responsible for driving performance, insights, and continuous improvement across peer-to-peer initiatives and will report to the Executive Director, Nephrology Marketing Lead.

The base compensation range for this role is $150-160K. Base Compensation is influenced by many factors including, but not limited to: time in the role, previous experience, skills, knowledge, performance, work requirements, internal equity, and business / economic conditions.

Summary of Key Responsibilities

Peer-to-Peer Strategy & HCP Engagement

• Lead the strategy, planning, and evolution of TARPEYO's peer-to-peer channel, including Speaker Bureau and National Congress engagement, to drive HCP education, advocacy, and adoption
• Define and deliver HCP education objectives, programs, and resources that achieve overall educational and brand goals, aligning initiatives to the HCP decision journey and measurable business outcomes
• Shape and continuously optimize the Speaker Bureau model, including faculty strategy, program formats, targeting, training, and execution in partnership with the field and cross-functional teams
• Establish and evolve performance measurement frameworks for peer-to-peer initiatives, translating insights into strategic optimization and future planning
• Translate insights and feedback from peer-to-peer programs into actionable recommendations to inform brand strategy, message refinement, and broader HCP engagement

Conference Management

• Lead the strategic planning and activation of national congress presence, ensuring differentiated positioning, high-value customer engagement, and coordinated cross-channel pull-through
• Oversee all aspects of congress execution, including budgeting, contracting, logistics, product theaters, and post-conference reviews, with a focus on maximizing strategic impact and ROI
• Drive coordinated engagement planning across field, medical, TL/SMLs, and matrix partners to maximize customer impact before, during, and after congresses and speaker programs

Performance & Strategic Impact

• Establish performance measurement frameworks and leverage insights to optimize future programming and engagement strategy
• Identify opportunities to simplify processes, improve scalability, and enhance commercial effectiveness through smarter ways of working
• Translate insights and feedback from peer-to-peer engagements into recommendations that inform brand strategy, messaging, and future engagement planning
• Independently manage assigned commercial tactics and programs from planning through execution, including timelines, stakeholder alignment, vendor coordination, and post-program assessment
• Support development and deployment of sales and marketing materials, internal communications, and field enablement resources in partnership with the HCP Marketing and Omnichannel leads
• Ensure all peer-to-peer programming is executed in accordance with compliance standards, SOPs, and regulatory requirements
• Manage agencies and external vendors to ensure high-quality execution, operational excellence, and timely delivery of initiatives

Required Qualifications and Skills

• Bachelor's degree required; preferably in Marketing, Business Administration, Life Sciences, or related field.
• 5+ years of pharmaceutical, biotech, healthcare, or commercial marketing experience.
• Experience supporting peer-to-peer engagement, Speaker Bureau strategy, congress planning, or HCP marketing initiatives.
• Experience working within specialty and/or rare disease markets; nephrology experience preferred.
• Strong understanding of pharmaceutical promotional compliance requirements and industry guidelines.
• Demonstrated success leading projects and managing agencies, vendors, budgets, events, or business processes.
• Strong project management, communication, and stakeholder management skills.

Travel Requirements: 20%#LI-AS1 #LI-LH1 #Hybrid

As an equal opportunity employer, Asahi Kasei believes a diverse workforce will provide us with the ability to continuously support the changes in the economy, society, and environment.