HCP Marketing Lead – P2P & Speaker Programs

AbbVie; Mettawa (IL); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Benefits package

401(k) savings plan

Long-term incentive programs

Job summary

AbbVie is seeking a MAVYRET Marketing Manager to drive brand strategy and tactical campaigns across peer‑to‑peer education, conferences, and HCP channels. You will partner with analytics, medical affairs, regulatory, and sales leadership to optimize messaging and program execution.

Your responsibilities include leading cross‑functional teams, managing a significant budget, and ensuring regulatory compliance while advancing brand objectives in a fast‑paced DAA market.

Qualifications

• Bachelor’s degree in marketing or related field.
• Experience translating insights into messages, creative development, and optimization across the marketing mix.
• Proven ability to lead and influence cross-functional teams, including timelines and budgets.
• Understanding medical/clinical aspects of a pharmaceutical product and applying them to marketing strategy.
• Experience in a matrixed organization aligning with brand objectives.

Responsibilities

• Lead P2P strategy and execution with cross-functional partners to deliver brand messaging.
• Serve as brand lead for Speaker Program Operations and maintain regulatory compliance.
• Manage MAVYRET Speaker Bureau with external partners and program execution.
• Develop, optimize, and manage core HCP promotional assets with brand leads.
• Set strategic direction for agencies and manage budgets, timelines, and KPIs.

Skills

Marketing strategy

Cross-functional leadership

Budget management

Medical/clinical understanding

Project management

Stakeholder communication

Education

Bachelor’s Degree

Job description

AbbVie is seeking a MAVYRET Marketing Manager to drive brand strategy and tactical campaigns across peer‑to‑peer education, conferences, and HCP channels. You will partner with analytics, medical affairs, regulatory, and sales leadership to optimize messaging and program execution.

Your responsibilities include leading cross‑functional teams, managing a significant budget, and ensuring regulatory compliance while advancing brand objectives in a fast‑paced DAA market.