Associate Director, HCP Peer-to-Peer Marketing - Rare Renal

Otsuka America Pharmaceutical Inc.; Princeton (NJ); On-site; USD 169,000 - 253,000; Full time

Job summary

Otsuka America Pharmaceutical, Inc. in Princeton, NJ seeks an Associate Director of HCP Peer-to-Peer Marketing for Rare Renal to lead strategic and tactical launch initiatives in peer-to-peer education.

You will partner with the Commercial Scientific Communications team and report to the Senior Director of Marketing as part of the launch team. This role drives peer-to-peer content, speaker bureau management, and KOL engagement across nephrology/immunology and rare diseases, requiring strong

Qualifications

• 5-8 years of commercial experience in the US pharmaceutical industry, with expertise in HCP marketing, new product launches, sales, access, and market analysis

Responsibilities

• Work with the Director, Commercial Scientific Communications to support the development of the annual peer-to-peer marketing strategy and engagement plan as well as national/regional congress strategy for the brand, inclusive of booth presence, product theaters, and executive KOL encounters
• Support peer-to-peer content development such as broadcasts, webinars, and digital initiatives.
• Collaborate with Thought Leader Liaison team to capture field and KOL insights and translate key insights into meaningful peer-to-peer programs.
• Support Director with end-to-end speaker bureau management in close partnership with medical, legal, regulatory, and compliance.
• Plan and execute KOL programs (e.g., advisory boards, steering committees, etc.) focused on insight generation to inform content development. This includes defining objectives, developing discussion guides, identifying and engaging participants in partnership with TLLs, and timely readouts of key insights and strategic implications to inform brand strategy and/or competitive positioning.
• Support development of Thought Leader Liaison (TLL) marketing content strategy inclusive of development of key resources, training, and field insight synthesis in partnership with brand leads and TLL National Director
• Partner closely with cross-functional stakeholders including Medical Affairs, Sales Leadership, Market Access, and Global Commercial teams to ensure strategic alignment
• Own budget, project management inclusive of on-time delivery and execution in full compliance and with company policies and regulatory requirements

Skills

HCP marketing

New product launches

Sales

Market analysis

Rare disease

KOL engagement

Cross-functional collaboration

Strategic thinking

Communication

Budget management

Project management

Job description

Otsuka America Pharmaceutical, Inc. in Princeton, NJ seeks an Associate Director of HCP Peer-to-Peer Marketing for Rare Renal to lead strategic and tactical launch initiatives in peer-to-peer education.

You will partner with the Commercial Scientific Communications team and report to the Senior Director of Marketing as part of the launch team. This role drives peer-to-peer content, speaker bureau management, and KOL engagement across nephrology/immunology and rare diseases, requiring strong