Pediatric Brand Media Manager - Digital Growth

Thornton Tomasetti; Columbus (OH); On-site; USD 99,000 - 199,000; Full time

Job summary

Abbott in Columbus, OH is seeking a Brand Manager Media for Pediatric Marketing. You will lead national and retail media, translate business goals into consumer-focused media plans, and optimize digital campaigns across paid search, social, OTT, display, and CRM impact.

You will collaborate with cross-functional teams—marketing, sales, shopper, public affairs, and finance—to turn strategy into executable plans, supervise agency partners, and drive measurable results in a fast-paced environment.

Qualifications

• BS/BA in Marketing, Finance, Communications, Management, or Project Management; MBA preferred.
• Minimum 4 years in media/digital marketing.
• Strong analytics, KPI tracking, and reporting abilities.

Responsibilities

• Primary contact for Pediatric Media, coordinating with partner agencies.
• Plan media strategies based on business objectives and target audiences.
• Build and present digital media recommendations, including budgets and CRM impact.
• Provide strategic consultation for digital paid media creative.
• Analyze performance data and derive actionable optimizations.
• Manage monthly budget with forecast input and financial decisions.
• Collaborate with marketing, sales, shopper, public affairs and finance teams.
• Audit competitor media efforts regularly and identify opportunities.
• Coordinate projects, track tasks to completion, and supervise staff or partners.

Skills

Media planning

Analytics

Strategic thinking

Communication

Project management

Education

Bachelor's degree in Marketing, Finance, Communications, Management, or Project Management

MBA preferred

Job description

Abbott in Columbus, OH is seeking a Brand Manager Media for Pediatric Marketing. You will lead national and retail media, translate business goals into consumer-focused media plans, and optimize digital campaigns across paid search, social, OTT, display, and CRM impact.

You will collaborate with cross-functional teams—marketing, sales, shopper, public affairs, and finance—to turn strategy into executable plans, supervise agency partners, and drive measurable results in a fast-paced environment.