Pediatric Brand Growth Manager

Abbott; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Abbott in Columbus, OH is seeking a Brand Manager for Pediatric Marketing Design to translate brand strategy into measurable growth across retail channels. You will partner with analytics, forecasting, pricing, and activation teams to identify opportunities and optimize investments for the Similac portfolio.

The role demands strong analytical mindset, experience in consumer marketing, and ability to lead cross-functional initiatives across digital and traditional channels to drive market share

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of brand management or consumer marketing experience in CPG or healthcare.
• Experience leading cross-functional teams and managing complex projects.
• Experience developing integrated marketing campaigns across digital and traditional channels.

Responsibilities

• Own the successful commercialization and scaled market launch of new innovations, leading cross-functional planning, demand forecasting, and P&L management.
• Support new product launches through development of go-to-market plans, activation strategies, and retail support programs.
• Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
• Lead integrated agency team (IAT) planning and execution, ensuring alignment across creative, media, digital, shopper, PR, and experiential partners.
• Manage the medical, legal, and regulatory review process including new claims and promotional materials management, creation and approvals.
• Support planning and execution of consumer‑facing events and experiential activations.
• Develop seasonal, limited‑time offering (LTO) strategies that drive consumer engagement and category growth, including consumer insight generation, activation planning, and integrated amplification across digital, social, influencer, and shopper channels.

Skills

Brand management

Consumer marketing

Digital marketing

Cross-functional teamwork

Education

BS / BA in Marketing, Business, Communications, or related field

Job description

Abbott in Columbus, OH is seeking a Brand Manager for Pediatric Marketing Design to translate brand strategy into measurable growth across retail channels. You will partner with analytics, forecasting, pricing, and activation teams to identify opportunities and optimize investments for the Similac portfolio.

The role demands strong analytical mindset, experience in consumer marketing, and ability to lead cross-functional initiatives across digital and traditional channels to drive market share