Brand Manager, Pediatric Media & Digital Strategy

Abbott; Columbus (OH); On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

Abbott Laboratories in Columbus, OH is seeking a Brand Manager Media to lead upfront strategic planning with agencies and translate business objectives into consumer-focused media solutions. You will manage digital media strategies across paid channels to drive measurable results.

The role requires strong analytics, cross-functional collaboration, and the ability to convert insights into actionable recommendations. Onsite position with relocation support and competitive compensation.

Qualifications

• BS / BA in Marketing, Finance, Communications, Management, or Project Management required; MBA preferred.
• Minimum of 4 years in media/digital marketing.

Responsibilities

• Develop and translate business objectives into consumer-focused media strategies across paid search, paid social, OTT, OLV, display, partnerships and targeting.
• Collaborate with cross-functional teams including marketing, sales, shopper, public affairs and finance to implement media plans.
• Monitor analytics and KPIs; optimize plans and budgets; present recommendations to stakeholders.
• Manage monthly budget input to forecast models and financial decisions; review performance and adjust tactics.

Skills

Media planning

Digital marketing

Education

BS / BA in Marketing, Finance, Communications, Management, or Project Management

MBA Preferred

Job description

Abbott Laboratories in Columbus, OH is seeking a Brand Manager Media to lead upfront strategic planning with agencies and translate business objectives into consumer-focused media solutions. You will manage digital media strategies across paid channels to drive measurable results.

The role requires strong analytics, cross-functional collaboration, and the ability to convert insights into actionable recommendations. Onsite position with relocation support and competitive compensation.