Pediatric Brand Marketing Manager – Growth & Launch

Abbott Nutrition; Columbus (OH); On-site; USD 99,000 - 199,000; Full time

Job summary

Abbott Nutrition in Columbus, OH is seeking a Brand Manager for Pediatric Marketing Design to translate brand strategy into measurable results. The role focuses on growth across Similac portfolio, leveraging analytics, forecasting, and revenue management with cross-functional collaboration.

You will own go-to-market plans, activation strategies, and retail programs; lead agencies across channels; manage regulatory reviews; and shape seasonal/LTO initiatives with data-driven decisions and

Qualifications

• 5+ years of brand management, consumer marketing, digital marketing or commercialization experience within CPG, healthcare, food, beverage, or related industries.
• Demonstrated experience leading cross-functional teams and managing complex projects with multiple stakeholders.
• Experience developing and executing integrated marketing campaigns across digital and traditional channels.

Responsibilities

• Own the successful commercialization and scaled market launch of new innovations, leading cross-functional planning, demand forecasting, and P&L management.
• Support new product launches through development of go-to-market plans, activation strategies, and retail support programs.
• Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
• Lead integrated agency team (IAT) planning and execution, ensuring alignment across creative, media, digital, shopper, PR, and experiential partners.
• Manage the medical, legal, and regulatory review process including new claims and promotional materials management, creation and approvals.

Skills

Brand management

Consumer marketing

Digital marketing

Cross-functional teams

Education

BS / BA in Marketing

Job description

Abbott Nutrition in Columbus, OH is seeking a Brand Manager for Pediatric Marketing Design to translate brand strategy into measurable results. The role focuses on growth across Similac portfolio, leveraging analytics, forecasting, and revenue management with cross-functional collaboration.

You will own go-to-market plans, activation strategies, and retail programs; lead agencies across channels; manage regulatory reviews; and shape seasonal/LTO initiatives with data-driven decisions and