Pediatric Brand Growth & Launch Manager

Abbott (abbottcareers2 board); United States; Sur place; USD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Free medical coverage in HIP PPO

Excellent retirement plan

Tuition reimbursement

FreeU education benefit

Career development opportunities

Résumé du poste

Abbott, a global healthcare leader, seeks a Brand Manager for Pediatric Marketing Design based in Columbus, OH. This role translates brand strategy into measurable results across retail channels, leveraging analytical capabilities to identify growth opportunities within the Similac portfolio.

The ideal candidate combines experience in analytics, forecasting, revenue management, and retail execution with marketing acumen to drive profitable market share growth.

Qualifications

• BS / BA in Marketing, Business, Communications, or related field.
• 5+ years of brand management, consumer marketing, digital marketing or commercialization experience within CPG, healthcare, food, beverage, or related industries.
• Demonstrated experience leading cross‑functional teams and managing complex projects with multiple stakeholders.
• Experience developing and executing integrated marketing campaigns across digital and traditional channels.

Responsabilités

• Own the successful commercialization and scaled market launch of new innovations, leading cross‑functional planning, demand forecasting, and P&L management.
• Support new product launches through development of go‑to‑market plans, activation strategies, and retail support programs.
• Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
• Lead integrated agency team (IAT) planning and execution, ensuring alignment across creative, media, digital, shopper, PR, and experiential partners.
• Manage the medical, legal, and regulatory review process including new claims and promotional materials management, creation and approvals.
• Support planning and execution of consumer‑facing events and experiential activations.
• Develop seasonal, limited‑time offering (LTO) strategies that drive consumer engagement and category growth, including consumer insight generation, activation planning, and integrated amplification across digital, social, influencer, and shopper channels.
• Manage external & in‑house agencies on creative, production, and deployment of communication materials ensuring quality delivery and timely execution with cross‑functional teams.

Connaissances

Brand management

Cross-functional leadership

Digital marketing

Marketing analytics

Formation

BS/BA in Marketing or related field

MBA

Description du poste

Abbott, a global healthcare leader, seeks a Brand Manager for Pediatric Marketing Design based in Columbus, OH. This role translates brand strategy into measurable results across retail channels, leveraging analytical capabilities to identify growth opportunities within the Similac portfolio.

The ideal candidate combines experience in analytics, forecasting, revenue management, and retail execution with marketing acumen to drive profitable market share growth.