Pediatric Brand Manager – Growth & Launch

Abbott; North Carolina; On-site; USD 99,000 - 199,000; Full time

Benefits offered by this job

Free medical coverage

Generous retirement plan

Tuition reimbursement

Student debt program

FreeU education benefit

Awards for diversity & inclusion

Job summary

Abbott is seeking a Brand Manager for Pediatric Marketing Design in Columbus, OH. You will translate brand strategy into measurable commercial results, partnering across analytics, forecasting, pricing, assortment, and demand planning to grow the Similac portfolio.

The role requires strong business analytics, collaboration with cross‑functional teams, and experience launching consumer brands. On‑site role with sponsor limitations; base pay ranges from $99,300 to $198,700.

Qualifications

• BS / BA in Marketing, Business, Communications, or related field.
• 5+ years of brand management, consumer marketing, digital marketing or commercialization experience within CPG, healthcare, food, beverage, or related industries.
• Demonstrated experience leading cross‑functional teams and managing complex projects with multiple stakeholders.
• Experience developing and executing integrated marketing campaigns across digital and traditional channels.

Responsibilities

• Own the successful commercialization and scaled market launch of new innovations, leading cross‑functional planning, demand forecasting, and P&L management.
• Support new product launches through development of go‑to‑market plans, activation strategies, and retail support programs.
• Develop and execute integrated marketing strategies to drive brand growth, consumer engagement, and portfolio performance across pediatric nutrition products.
• Lead integrated agency team (IAT) planning and execution, ensuring alignment across creative, media, digital, shopper, PR, and experiential partners.
• Manage the medical, legal, and regulatory review process including new claims and promotional materials management, creation and approvals.
• Support planning and execution of consumer‑facing events and experiential activations.
• Develop seasonal, limited‑time offering (LTO) strategies that drive consumer engagement and category growth, including consumer insight generation, activation planning, and integrated amplification across digital, social, influencer, and shopper channels.
• Manage external & in‑house agencies on creative, production, and deployment of communication materials ensuring quality delivery and timely execution with cross‑functional teams.

Skills

Brand management

Consumer marketing

Cross-functional leadership

Digital marketing

Commercialization

Education

BS / BA in Marketing, Business, Communications, or related field

Job description

Abbott is seeking a Brand Manager for Pediatric Marketing Design in Columbus, OH. You will translate brand strategy into measurable commercial results, partnering across analytics, forecasting, pricing, assortment, and demand planning to grow the Similac portfolio.

The role requires strong business analytics, collaboration with cross‑functional teams, and experience launching consumer brands. On‑site role with sponsor limitations; base pay ranges from $99,300 to $198,700.