Patron Engagement & Ticket Sales Specialist

The Laguna Playhouse, inc; Laguna Beach (CA); On-site; USD 42,000 - 54,000; Full time

Job summary

Laguna Playhouse is seeking a energetic, sales-driven individual to join our ticket operation. You will build relationships with prospective and returning patrons, drive ticket sales through consultative selling, and ensure exceptional customer experiences.

Responsibilities include upselling performances and subscriptions, processing tickets in Spektrix, and providing accurate event information. The role requires evening/weekend availability and a passion for the arts.

Qualifications

• Previous sales experience preferred; experience with ticket sales, subscriptions, memberships, or other outbound sales efforts is a plus
• Excellent written and verbal communication skills
• Ability to work evenings, weekends, and performance schedules as required
• Ability to walk up and down stairs as there is no elevator access to our mezzanine level
• Occasionally required to lift and/or move up to 15 pounds
• Proficiency with point-of-sale systems and ticketing software (training provided)
• Passion for the arts and alignment with the mission of Laguna Playhouse

Responsibilities

• Upsell and cross-sell performances, subscriptions, memberships, special events, and other offerings
• Conduct outbound sales calls to promote ticket sales and organizational initiatives
• Follow up with prospective, inactive, and lapsed patrons to drive purchases and renewals
• Execute targeted email campaigns and assigned call lists to generate revenue
• Support subscription campaigns, fundraising efforts, and special events
• Achieve monthly sales targets and contribute to patron retention goals
• Process ticket sales, exchanges, subscriptions, group sales, gift certificates, and discounts through Spektrix
• Manage will-call and patron check-in operations for performances
• Provide accurate information regarding events, pricing, seating policies, parking, and accessibility
• Deliver exceptional customer service and create a welcoming patron experience
• Communicate patron needs, concerns, complaints, and accessibility requests to management
• Ensure ADA compliance and accommodate accessibility needs
• Follow organizational policies for exchanges, complimentary tickets, discounts, and promotional codes
• Maintain confidentiality of patrons and payment information
• Perform data entry, database maintenance, reporting, and patron record management
• Assist with mailings, patron communications, subscription renewals, and promotional campaigns
• Maintain accurate ticketing, sales, and patron interaction records
• Participate in ongoing training related to ticketing systems, policies, sales techniques, and customer service standards
• Collaborate with team members and provide support during high-volume sales periods and events
• Perform additional duties as assigned

Skills

Sales experience

Outbound sales

Communication

POS systems

Customer service

Adaptability

Tools

Spektrix

Job description

Laguna Playhouse is seeking a energetic, sales-driven individual to join our ticket operation. You will build relationships with prospective and returning patrons, drive ticket sales through consultative selling, and ensure exceptional customer experiences.

Responsibilities include upselling performances and subscriptions, processing tickets in Spektrix, and providing accurate event information. The role requires evening/weekend availability and a passion for the arts.