Patient Marketing Director - Launch & Growth Leader

Bayer AG; Whippany (NJ); On-site; USD 180,000 - 270,000; Full time

Benefits offered by this job

Health care

Vision insurance

Dental coverage

Retirement plan

Paid time off

Job summary

Bayer AG is seeking a Patient Marketing Director for Asundexian in the US market. You will drive rapid patient activation and treatment adoption, coordinating across customer engagement, medical, market access and patient services to ensure timely HCP action and prescribing behavior.

You will lead a data-driven, integrated strategy to accelerate diagnosis, treatment initiation and brand uptake in a competitive launch. Strong cross-functional leadership and regulatory collaboration are essential.

Qualifications

• Minimum of 3 years of US pharmaceutical and/or healthcare marketing experience.
• Direct experience in patient marketing, including strategy and execution.
• Launch experience in US pharma or healthcare.
• Agency or agency management experience.
• Ability to lead cross-functional initiatives and collaborate across US and external functions.
• Experience partnering with Legal, Medical and Regulatory for compliant messaging.
• Strong analytical and problem-solving skills with business case development.
• Excellent written and verbal communication skills.

Responsibilities

• Develop the patient marketing launch plan and business cases with prioritized opportunities.
• Identify patient populations with high risk and unmet needs and execute strategies.
• Lead initiatives to propagate campaigns into field assets and digital channels.
• Partner with advocacy relations and PR to raise awareness and education.
• Collaborate with patient services and market access for affordability solutions.
• Work with Digital Strategy to design high-ROI omnichannel programs.
• Manage relationships with external agencies and internal stakeholders.
• Coordinate with Legal, Medical and Regulatory for compliant content.
• Oversee timelines, budgets and deliverables aligned to brand milestones.
• Monitor industry trends to refine and optimize strategy.

Skills

US pharmaceutical marketing experience

Patient marketing strategy

Launch experience in US healthcare

Agency management experience

Cross-functional leadership

Legal/Medical/Regulatory collaboration

Analytical problem solving

Effective written/verbal communication

Education

PharmD

MBA

Job description

Bayer AG is seeking a Patient Marketing Director for Asundexian in the US market. You will drive rapid patient activation and treatment adoption, coordinating across customer engagement, medical, market access and patient services to ensure timely HCP action and prescribing behavior.

You will lead a data-driven, integrated strategy to accelerate diagnosis, treatment initiation and brand uptake in a competitive launch. Strong cross-functional leadership and regulatory collaboration are essential.