Director, Patient Marketing Strategy & Growth

AstraZeneca plc; Boston (MA); Hybride; USD 194 000 - 291 000; Plein temps

Résumé du poste

AstraZeneca plc is seeking a Director of Patient Marketing for NF1 PN in Boston. This role leads patient-facing strategy, oversees agencies, and mentors a Senior Manager of Patient Marketing across branded and unbranded initiatives.

Focus areas include CTV and omnichannel media, KPIs, and cross-functional alignment with clinical, regulatory, and advocacy partners. You will own the annual strategic plan, liaise with leadership and KOLs, and ensure cohesive teamwork across Field Sales, Patient

Qualifications

• Bachelor in the Life Sciences, Marketing, Business Marketing or relevant field.
• 5+ years pharmaceutical industry experience in marketing, sales, agency or consultancy.
• Fluent in English, written and spoken.
• Able to manage multiple projects and lead teams independently or as a sub-team lead.
• Experience leading external agencies and managing budgets.
• Travel: anticipate 30%.

Responsabilités

• Lead strategic direction and development of core patient marketing resources (personal and non-personal).
• Partner with HCP marketing lead to execute omnichannel branded and disease-state assets.
• Collaborate with patient services and advocacy for messaging and promotion.
• Develop a comprehensive DTC strategy to create a strong digital footprint.
• Lead patient engagement and event execution for branded and unbranded activities.
• Define KPIs and monitor performance to optimize marketing efforts.

Connaissances

Leadership Experience

Strategic Marketing

Cross-functional Collaboration

Project Management

Digital Media

English Fluency

Formation

Bachelor in Life Sciences or Marketing

Advanced degree preferred (MS/MBA/PhD)

Outils

MS Office

Description du poste

AstraZeneca plc is seeking a Director of Patient Marketing for NF1 PN in Boston. This role leads patient-facing strategy, oversees agencies, and mentors a Senior Manager of Patient Marketing across branded and unbranded initiatives.

Focus areas include CTV and omnichannel media, KPIs, and cross-functional alignment with clinical, regulatory, and advocacy partners. You will own the annual strategic plan, liaise with leadership and KOLs, and ensure cohesive teamwork across Field Sales, Patient