Associate Director, Patient Marketing Strategy - Neuromuscular Disease

Novartis; Cambridge (MA); On-site; USD 153,000 - 283,000; Full time

Benefits offered by this job

Health benefits

401(k) with company match

Equity awards eligibility

Paid time off

Job summary

Novartis is seeking an Associate Director of Patient Marketing Strategy to shape patient and caregiver education and engagement across FSHD initiatives. The role will drive branded and unbranded campaigns, patient resources, and digital experiences grounded in patient insights and advocacy partnerships.

Based in East Hanover, NJ or Cambridge, MA, the position supports launch readiness, treatment-readiness planning, and cross-functional execution with internal teams and agency partners.

Qualifications

• Bachelor’s degree in related field.
• 5+ years of commercial marketing experience in rare disease, specialty, neuromuscular, or genetic testing patient marketing.
• 3+ years of leveraging data, analytics, and customer insights to drive personalization at scale.
• Strong cross-functional collaboration with Product, Communications, Legal, Regulatory, Compliance and Global.

Responsibilities

• Partner with Marketing Strategy to develop an integrated patient and caregiver marketing plan.
• Create patient content, campaigns, and digital experiences grounded in insights.
• Lead patient journey mapping, segmentation, and barriers across the disease journey.
• Collaborate with advocacy groups and external stakeholders to inform strategy.
• Define priorities, budgets, KPIs, and launch milestones for activation and readiness.

Skills

Cross-functional leadership

Launch readiness

Patient marketing

Digital engagement

Stakeholder collaboration

Education

Bachelor's degree

Master of Science

MBA

Job description

Band

Level 5

Job Description Summary

#LI-Hybrid

Help shape the patient and caregiver experience in facioscapulohumeral muscular dystrophy (FSHD). As the Associate Director, Patient Marketing Strategy, you will develop and execute patient-focused marketing initiatives that support disease awareness, engagement, and launch readiness, helping translate patient, caregiver, and advocacy insights into meaningful educational and marketing programs. Working across Patient Services, Advocacy, Market Access, Medical Affairs, Customer Experience, and agency partners, you will play a key role in strengthening connections with the FSHD community, supporting treatment readiness, and building the capabilities and engagement infrastructure needed to support a successful launch and ongoing patient engagement.

This position will be located in East Hanover, NJ or Cambridge, MA and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require up to 20% travel as defined by the business (domestic and/or international).

Job Description

Key Responsibilities:

• Partner with the Director, Marketing Strategy, to develop and execute an integrated patient and caregiver marketing strategy, including branded promotion, grounded in patient insights, behavioral science, advocacy partnerships, and launch-readiness priorities.
• Develop patient content, unbranded and branded campaigns, educational resources, community programs, support tools, and digital experiences that are insight-led, compliant, inclusive, and aligned to brand and disease-state strategy.
• Develop patient and caregiver disease-state education strategy to increase understanding of FSHD progression, diagnosis, genetic confirmation, care coordination, and the importance of staying connected to appropriate specialist care.
• Lead patient journey mapping, segmentation, behavioral strategy, and patient/caregiver jobs-to-be-done to identify priority barriers, moments of influence, and activation opportunities across the FSHD journey.
• Partner with advocacy organizations, patient communities, caregivers, and key community stakeholders to build trusted, compliant, and meaningful engagement that informs strategy and strengthens the FSHD ecosystem.
• Build patient activation, retention, and engagement programs that support patient re-engagement, informed conversations with healthcare providers, specialist connection, and treatment-readiness behaviors.
• Identify patient, caregiver, and system-level barriers to diagnosis, genetic confirmation, treatment adoption, access, and ongoing engagement; translate insights into clear action plans and measurable interventions.
• Collaborate closely with Patient Services, Patient Advocacy, Market Access, Medical Affairs, Communications, Legal, Regulatory, Compliance, Customer Experience, Insights & Analytics, Field, and agency partners to ensure coordinated execution.
• Define patient marketing priorities, budget needs, agency scope, launch milestones, KPIs, and optimization plans to measure belief shift, engagement, reactivation, diagnosis/genetic confirmation progress, and launch readiness.

Essential Requirements:

• Bachelor’s degree in related field.
• Minimum of5years ofexperience in commercial marketing with either rare disease, specialty, neurology, neuromuscular, genetic testing, or complex chronic condition patient marketing experience.
• Minimum of 3 years ofdemonstratedexperience of leveraging data, analytics,and customerinsightsto drivepersonalization atscale.
• Strong cross-functional leadership and ability to collaborate effectively with various stakeholders and teams includingProduct, Communications, Legal, Regulatory, Compliance and Global.
• Experience developing patient and caregiver disease-state education, unbranded and branded patient campaigns, support programs, or community engagement strategies.
• Demonstrated experience partnering with patient advocacy organizations, patient communities, caregivers, and external stakeholders in a compliant, patient-centered way.
• Experience with patient journey optimization, behavioral insight generation, segmentation, digital engagement, CRM, social/community listening, or omnichannel patient activation.
• Pre-launch and launch experience, including market shaping, patient activation, treatment-readiness planning, and cross-functional launch execution.

Desirable Requirements:

• Master of Science and/or MBA
• Multi-functional experience in pharmaceutical or healthcare

Novartis Compensation Summary:

The salary for this position is expected to range between $152,600 and $283,400 per year.

The final salary offered is determined based on factors like, but not limited to, relevant skills and experience, and upon joining Novartis will be reviewed periodically. Novartis may change the published salary range based on company and market factors.

Your compensation will include a performance-based cash incentive and, depending on the level of the role, eligibility to be considered for annual equity awards.

US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits. In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

EEO Statement:

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to [e-mail] call [phone] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

https://www.novartis.com/careers/careers-research/notice-all-applicants-us-job-openings

Salary Range

$152,600.00 - $283,400.00

Skills Desired

Asset Management, Commercial Excellence, Cross-Functional Collaboration, Influencing Skills, Leadership, Operational Excellence, Product Lifecycle Management (PLM), Product Marketing, Stakeholder Engagement, Stakeholder Management