Patient Care Coordinator-Marketing & Growth

WIFH; Atlanta (GA); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Paid time off

Paid holidays

Wellness benefits

Professional growth

Job summary

WIFH in Atlanta is seeking a Marketing & Patient Experience Coordinator to manage day‑to‑day marketing activities for both practices while gaining hands‑on exposure to patient service, consultations, and lead follow‑up.

As proficiency grows, you will lead campaigns, content creation, events, partnerships, and performance reporting, aligning with each brand and services. This is a growth role with potential to advance into marketing leadership.

Qualifications

• Two or more years of experience in marketing, digital marketing, social media, content coordination, patient coordination, sales, or a related field.
• Previous experience coordinating campaigns, content, promotions, or digital communications.
• Strong writing, communication, organization, and project‑management skills.
• Experience in customer service, lead follow‑up, consultative sales, or relationship‑based sales.
• Comfort using CRM systems, email marketing tools, social media platforms, and other digital systems.
• Ability to balance patient-facing responsibilities with marketing projects and deadlines.
• A creative, curious approach paired with an interest in using data to improve results.
• Professionalism, dependability, attention to detail, and consistent follow‑through.
• High school diploma or equivalent required; associate’s or bachelor’s degree preferred.

Responsibilities

• Respond to patient calls, emails, texts, and online inquiries.
• Support patient check-in, check‑out, and appointment scheduling.
• Learn our services, products, memberships, pricing, and promotions.
• Educate patients, support consultations, and prepare quotes.
• Follow up with prospective patients and help turn inquiries into appointments and treatment plans.
• Maintain accurate patient and lead information in our patient‑management and CRM systems.
• Learn the questions, concerns, and considerations that influence patient decisions.
• Understand how patient experience, scheduling, conversion, and retention contribute to practice performance.
• Manage marketing calendars, campaigns, promotions, and service launches for both practices.
• Serve as the primary liaison among leadership, internal team members, and outside marketing partners.
• Coordinate social media content creation, approvals, and scheduling.
• Plan and execute email and SMS campaigns.
• Coordinate website updates, blogs, promotional materials, and in‑office signage.
• Organize influencer relationships, community partnerships, events, and brand activities.
• Ensure marketing is accurate, timely, consistent with each brand, and aligned with current services and business priorities.
• Track lead sources, inquiries, conversions, campaign results, and other key performance indicators.
• Prepare performance reports and recommend improvements.
• Use patient feedback and frequently asked questions to strengthen content and messaging.

Skills

Writing

Communication

Organization

Project management

CRM software

Digital marketing

Content coordination

Education

High school diploma or equivalent

Associate or bachelor's degree preferred

Tools

CRM systems

Email marketing tools

Social media platforms

Job description

About Our Practices

WIFH and Vital Living Healthcare are two established, co-located practices dedicated to helping patients look, feel, and live their best.

WIFH specializes in laser treatments, skincare, and aesthetic services. Vital Living Healthcare offers concierge primary care, hormone replacement therapy, weight management, peptides, and personalized wellness services.

Our guiding values are simple: Listen. Care. Serve. We believe in doing the right thing for the patient every time.

About the Role

We are seeking a creative, driven, and highly organized Marketing & Patient Experience Coordinator to coordinate and execute day-to-day marketing efforts for both practices.

This is a marketing position built on firsthand knowledge of the patient experience. You will begin with substantial hands‑on training in patient service, consultations, scheduling, and lead follow‑up while also becoming involved in current marketing initiatives.

Learning our services, patients, practitioners, systems, and sales process will give you the foundation to create relevant content, communicate effectively, and understand what moves patients from an initial inquiry to ongoing care.

As you become proficient, the role will shift increasingly toward marketing, with responsibility for campaigns, content, communications, events, partnerships, and performance reporting. These are core responsibilities of the position.

The transition will be based on demonstrated readiness rather than a predetermined date. We are looking for someone who takes initiative, learns quickly, and is ready to assume primary responsibility for daily marketing coordination as their knowledge develops.

Key Responsibilities

Patient Experience & Business Immersion

• Respond to patient calls, emails, texts, and online inquiries.
• Support patient check-in, check‑out, and appointment scheduling.
• Learn our services, products, memberships, pricing, and promotions.
• Educate patients, support consultations, and prepare quotes.
• Follow up with prospective patients and help turn inquiries into appointments and treatment plans.
• Maintain accurate patient and lead information in our patient‑management and CRM systems.
• Learn the questions, concerns, and considerations that influence patient decisions.
• Understand how patient experience, scheduling, conversion, and retention contribute to practice performance.

Marketing Coordination & Execution

Marketing responsibilities begin during the immersion period and expand as you gain proficiency.

• Manage marketing calendars, campaigns, promotions, and service launches for both practices.
• Serve as the primary liaison among leadership, internal team members, and outside marketing partners.
• Coordinate social media content creation, approvals, and scheduling.
• Plan and execute email and SMS campaigns.
• Coordinate website updates, blogs, promotional materials, and in-office signage.
• Organize influencer relationships, community partnerships, events, and brand activities.
• Ensure marketing is accurate, timely, consistent with each brand, and aligned with current services and business priorities.
• Track lead sources, inquiries, conversions, campaign results, and other key performance indicators.
• Prepare performance reports and recommend improvements.
• Use patient feedback and frequently asked questions to strengthen content and messaging.

Qualifications

• Two or more years of experience in marketing, digital marketing, social media, content coordination, patient coordination, sales, or a related field.
• Previous experience coordinating campaigns, content, promotions, or digital communications.
• Strong writing, communication, organization, and project‑management skills.
• Experience in customer service, lead follow‑up, consultative sales, or relationship‑based sales.
• Comfort using CRM systems, email marketing tools, social media platforms, and other digital systems.
• Ability to balance patient-facing responsibilities with marketing projects and deadlines.
• A creative, curious approach paired with an interest in using data to improve results.
• Professionalism, dependability, attention to detail, and consistent follow‑through.
• High school diploma or equivalent required; associate’s or bachelor’s degree preferred.

Preferred Experience

• Canva, website platforms, photography, video, or other content creation tools.
• Healthcare, aesthetics, beauty, wellness, hospitality, or another premium service environment.

Compensation & Benefits

Initial phase: $55,000 annually, plus a monthly team performance bonus during patient experience and business immersion.

Marketing transition: Base salary increases to $65,000, with a quarterly team performance bonus structure, once you demonstrate proficiency in both practices and assume primary responsibility for daily marketing coordination and execution.

Readiness includes a strong understanding of our services, patients, sales process, systems, and brands, along with the ability to independently coordinate campaigns, content, outside partners, deadlines, and reporting.

Bonuses are based on shared practice goals and overall team performance.

Benefits include:

• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and paid holidays.
• Employee treatment and wellness benefits.
• Professional growth and development opportunities.

Work Environment & Growth

This is a full-time, in-office position in Atlanta’s Perimeter area, reporting directly to the Vice President of Operations.

You will work closely with leadership, practitioners, team members, and outside marketing partners. Occasional evening or weekend availability may be required for events, promotions, or content creation.

As you demonstrate success in campaign execution, partnerships, strategy, and performance analysis, there is an opportunity to grow into a larger marketing leadership role.

Who Will Thrive Here

You enjoy working with people, ask thoughtful questions, take ownership of projects, and follow through on the details. You are comfortable discussing services and pricing with patients and translating what you learn into effective marketing.

Most of all, you value collaboration and understand that exceptional patient experiences, thoughtful marketing, and practice growth are connected.