Marketing Manager

New U Women's Clinic and Aesthetics; Kennewick (WA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A leading women's health clinic in Kennewick seeks an experienced Marketing Director to drive strategic marketing efforts. The role involves overseeing SEO, digital campaigns, and mentoring a social media manager. Ideal candidates should have a background in healthcare or wellness and possess strong leadership skills. Join a purpose-driven team dedicated to redefining women's wellness and aesthetics.

Qualifications

• Proven experience as a Marketing Director or similar leadership role.
• Strong expertise in SEO and performance analytics.
• Experience in healthcare, med spa, aesthetics, or wellness industries preferred.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Lead SEO initiatives and optimize digital presence.
• Manage multi-channel campaigns focusing on ROI.

Skills

SEO

Digital Growth

Brand Storytelling

Leadership

Analytics

Education

Bachelor’s degree in Marketing or Business

Tools

Google Ads

CRM systems

Job description

Human Resource Director for New U Women’s Clinic and Aesthetics.

Are you a strategic marketing leader with a strong background in SEO, digital growth, and brand storytelling? Do you thrive at the intersection of creativity and data, guiding teams to deliver campaigns that inspire engagement and drive measurable results?

We are seeking an experienced Marketing Director to lead the marketing efforts for New U Women’s Clinic & Aesthetics and La Canneberge. This is an opportunity to shape two thriving brands, working closely with leadership and mentoring our social media manager to ensure consistency, creativity, and impact across all platforms.

If you’re ready to build, grow, and innovate with award-winning organizations, we want to hear from you.

Why Join Us?

• Comprehensive Care: We provide holistic, patient-first care that goes beyond treating symptoms.
• Integrated Services: A unique model combining women’s health, wellness, and aesthetic services under one roof.
• Growth Potential: A leadership role with opportunities to shape strategy, mentor others, and elevate brand presence.
• Award-Winning Culture: Voted Tri-Cities Best multiple years in a row, we are known for delivering transformational results with a patient-first approach. This is your opportunity to join a fast-growing, purpose-driven team where your talent truly makes a difference.

Role Overview

As Marketing Director, you will lead the strategic direction and execution of marketing initiatives across two brands. Your primary focus will be driving growth through SEO, analytics, and digital optimization, while guiding the social media manager to elevate our online presence. You’ll oversee campaigns, paid media, events, and branding efforts to ensure alignment with company goals and a consistent, engaging brand voice.

Key Responsibilities

• Strategy & Leadership: Develop and execute comprehensive marketing strategies that drive awareness, growth, and loyalty.
• SEO & Digital Growth: Lead SEO initiatives and optimize digital presence for maximum visibility and engagement.
• Social Media Oversight: Mentor and guide the social media manager, ensuring alignment with overall marketing goals.
• Campaign Execution: Manage multi-channel campaigns (digital, content, paid media, events) with a focus on ROI.
• Google Ads & Paid Media: Optimize paid campaigns for cost-effective reach and measurable results.
• CRM & Lead Generation: Oversee CRM strategy and implement lead nurturing funnels to convert prospects into loyal clients.
• Analytics & Reporting: Track performance metrics, analyze data, and provide actionable insights to improve outcomes.
• Event Marketing: Lead the planning and execution of community and patient-focused events to strengthen brand presence.
• Creative Development: Oversee brand-aligned photoshoots, content, and creative materials that elevate the brand experience.
• Innovation: Leverage AI and emerging marketing tools to enhance personalization and performance.

Qualifications

• Proven experience as a Marketing Director, Marketing Manager, or similar leadership role.
• Strong expertise in SEO, Google Ads, CRM systems, and performance analytics.
• Demonstrated success leading digital marketing campaigns and growing brand presence.
• Experience in healthcare, med spa, aesthetics, or wellness industries preferred.
• Familiarity with AI tools and innovative marketing technologies.
• Strong leadership and mentorship skills with a collaborative mindset.
• Bachelor’s degree in Marketing, Business, or related field preferred.
• Highly organized with the ability to manage multiple projects and meet deadlines.

Our Mission

To be the premier women’s clinic and med spa, providing a one-stop solution for virtually every aspect of a patient’s life by treating the whole patient with excellent, consistent care through education and evidence-based medicine.

Our Vision

To deliver a unique experience focused on prevention and wellness through proven, safe, and effective treatment outcomes.

Our Values

Ethics & Integrity, Innovation, Teamwork & Collaboration, Transparency, Adaptability, Goal-Oriented Growth, Ambition, and Exceptional Customer Service.

This is an exciting opportunity to lead marketing for two brands that are redefining women’s wellness and aesthetics. If you’re ready to make a lasting impact, apply today and join us in shaping the future of New U Women’s Clinic & Aesthetics and La Canneberge.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Advertising

Industries: Hospitals and Health Care

Medical insurance, Vision insurance, 401(k)