Partnerships & Growth Lead for SMB Platforms

Wolters Kluwer; Richmond (VA); Remote; USD 90,000 - 157,000; Full time

Benefits offered by this job

Medical, Dental, Vision plans

401(k)

FSA/HSA

Tuition assistance

Vacation and sick time

Paid parental leave

Job summary

Wolters Kluwer is seeking a Sales Channel & Affiliates Manager to drive new partner acquisition across SMB platforms serving entrepreneurs and small businesses. You will build end-to-end partner programs, craft value propositions, and lead opportunities from first outreach to initial revenue.

Responsibilities include developing launch plans, negotiating commercial structures, and coordinating with Finance, Legal, Product, and Marketing to ensure successful go-to-market execution.

Qualifications

• 10+ years in developing alliances and revenue-generating partner relationships.
• 3–5 years in customer success, account management, or sales, preferably SaaS.

Responsibilities

• Own end-to-end partner hunting and pipeline creation for priority SMB platforms (commerce, vertical SaaS, business management, fintech, lending, accounting, etc).
• Translate entrepreneur strategy into partner-specific value propositions and joint outcomes.
• Lead discovery, solution shaping, and negotiations from outreach to signed agreement.
• Develop and launch partner motions (referrals, marketplace, co-sell, embedded/API, white-label).
• Collaborate with Finance, Legal, Product, Marketing, Operations, and Sales to finalize economics, contracts, and go-to-market readiness.
• Maintain accurate opportunity stages and executive reporting in CRM.

Skills

Alliance development

Executive relationships

Outbound prospecting

Strategic thinking

Negotiation

Education

Bachelor degree in Business/Marketing

Master's degree preferred

Tools

Salesforce

Partner Portal

Job description

Wolters Kluwer is seeking a Sales Channel & Affiliates Manager to drive new partner acquisition across SMB platforms serving entrepreneurs and small businesses. You will build end-to-end partner programs, craft value propositions, and lead opportunities from first outreach to initial revenue.

Responsibilities include developing launch plans, negotiating commercial structures, and coordinating with Finance, Legal, Product, and Marketing to ensure successful go-to-market execution.