Partner Marketing Leader – Mid‑Market SaaS

Intuit; San Francisco (CA); On-site; USD 205,000 - 278,000; Full time

Job summary

Intuit is seeking a Principal Product Marketing Manager in the U.S. Marketing organization to own channel partner go-to-market for the mid-market portfolio, including QuickBooks Advanced and Intuit Enterprise Suite.

The role focuses on building trust with accounting firms and VARs, equipping them to advocate for the mid-market product set, and driving a continuous feedback loop into product and messaging decisions. A strong track record in partner programs and financial software is essential.

Qualifications

• 10+ years of product marketing in B2B SaaS, with storytelling and content expertise.
• Experience building partner programs, enablement content, or advocacy.
• Fluency in channel partners and mid-market business dynamics.
• Proven ability to translate product capabilities into partner-ready pitches.
• Deep credibility with accounting/advisory and VAR communities.
• Experience marketing ERP/financial management software.

Responsibilities

• Build enablement motion for accounting firms and solution providers to confidently pitch Intuit's Mid-Market Portfolio.
• Develop partner pitch assets, positioning, and talking points tailored to each partner type.
• Identify key firms and segments and grow the partner ecosystem against legacy ERP competitors.
• Establish a continuous feedback loop with partners to inform product messaging and roadmap.
• Collaborate with Sales, Partnerships, and Customer Success to tie partner advocacy to pipeline.
• Align partner-facing messaging with core product narratives and competitive positioning.

Skills

Storytelling

B2B SaaS

Partner enablement

Channel partnerships

Product marketing

Mid-market focus

ERP/financial software

Job description

Intuit is seeking a Principal Product Marketing Manager in the U.S. Marketing organization to own channel partner go-to-market for the mid-market portfolio, including QuickBooks Advanced and Intuit Enterprise Suite.

The role focuses on building trust with accounting firms and VARs, equipping them to advocate for the mid-market product set, and driving a continuous feedback loop into product and messaging decisions. A strong track record in partner programs and financial software is essential.