CPA Firm Growth Marketing Lead — Partner & Demand Gen

Sage; Atlanta (GA); Hybrid; USD 110.000 - 170.000; Vollzeit

Benefits dieser Stelle

Health coverage

Dental coverage

Vision coverage

401(k) match

Paid time off

Parental leave

Work Away Program

Volunteer hours

Tuition reimbursement

Wellness rewards

Zusammenfassung

Sage is seeking a Senior Partner Marketing Manager to lead North American marketing toward CPA firms, driving demand for Sage Intacct. You will develop strategies to engage firm leaders and generate referrals, aligning with Sage’s growth goals and product positioning.

You will collaborate across internal teams to deliver compelling campaigns, messaging, and partner engagement across the full partner journey, leveraging your background in accounting software marketing to build credibility.

Qualifikationen

• 5 years of experience marketing accounting and financial management software or ERP solutions.
• Background as an accountant or experience marketing at or to CPA firms.
• Demand gen marketing experience including lead flow, campaign strategies and tactics.
• Experience tracking integrated campaign and funnel performance—from MQL through SQL—and using analysis to identify gaps, measure results, and optimize co‑marketing programs.

Aufgaben

• Collaborate with CPA firms that run a digital practice and are Sage Intacct value added resellers, to plan and execute co‑marketing campaigns that drive demand and generate sales qualified opportunities (SQOs).
• Serve as the primary marketing contact for assigned VAR partners, fostering strong relationships and ensuring alignment with Sage’s strategic goals.
• Build referral programs to activate CPA firm referrals.
• Collaborate with Partner Sales, Product Marketing, and internal Performance Marketing teams to support partner marketing initiatives and campaigns.
• Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimization.
• Track, measure, and report on partner campaign performance and planned activities, including insights into what’s working well and where improvements are needed.
• Manage partner MDF (Market Development Funds) and ensure effective utilization and ROI.
• Support partner enablement through marketing content, tools, and training.
• Lead monthly and quarterly business reviews with partners and Sage Partner Sales Leadership to assess marketing impact and identify growth opportunities.
• Stay current on industry trends and competitor activities to inform partner strategies.

Kenntnisse

Demand Gen marketing

Lead flow

Campaign strategies

Analytics and measurement

Cross-functional collaboration

Communication skills

CPA firm marketing

Tools

Marketing automation

CRM

Analytics tools

MDF management

Jobbeschreibung

Sage is seeking a Senior Partner Marketing Manager to lead North American marketing toward CPA firms, driving demand for Sage Intacct. You will develop strategies to engage firm leaders and generate referrals, aligning with Sage’s growth goals and product positioning.

You will collaborate across internal teams to deliver compelling campaigns, messaging, and partner engagement across the full partner journey, leveraging your background in accounting software marketing to build credibility.