Part-Time Digital Marketing Specialist - Senior Living

Glen Park Senior Living; Glendale (CA); Presencial; USD 30.000 - 47.000; A tiempo parcial

Descripción de la vacante

Glen Park Senior Living in Glendale, CA seeks a Part-Time Digital Marketing Specialist to promote our assisted living communities and strengthen our online presence. You’ll tell resident stories, manage campaigns and SEO, and engage with families and referrals from our local community.

You’ll work on on-site marketing activities, create engaging content, and coordinate with the sales team to improve inquiries and conversions. This role emphasizes storytelling and community-focused outreach.

Formación

• Experience in digital and print advertising withAdobe Creative Suite, including Photoshop.
• Experience in managing digital marketing, SEO campaigns, social media and traditional advertising.
• Portfolio/sample of work will be requested.
• Excellent organizational and communication skills, capable of handling low-volume sales and customer service calls.
• Knowledge of web management tools like WIX; AI-driven content creation.
• Prior remote work experience with ability to meet deadlines.

Responsabilidades

• Optimize website for SEO to improve rankings.
• Update content with relevant keywords and ensure mobile-friendly site.
• Manage Google Business Profiles for each community.
• Monitor website traffic and conversions with Google Analytics.
• Manage Digital Signages for each facility.
• Develop data-driven digital marketing strategies leveraging AI-powered tools to increase campaign efficacy and ROI.
• Develop and update campaigns across social media, email and paid ads.
• Create and schedule engaging posts about resident life and events.
• Track social engagement and adjust strategy accordingly.
• Design event flyers with RSVP QR codes and local newspaper ads.
• Send regular newsletters and invitations to prospects and families.
• Write information and personalized blog posts based on audience interests.
• Track email open rates, click-through rates and conversions.
• Publish success stories and testimonials from residents and families.
• Monitor online reviews on Google, Yelp and Facebook.
• Encourage happy residents and families to leave positive reviews.
• Address negative reviews professionally and improve brand reputation.
• Track leads in HubSpot; work with sales to improve conversion rates.
• Analyze digital marketing metrics (traffic, leads, engagement, conversions).
• Provide weekly and monthly reports on marketing performance.

Conocimientos

Digital marketing

Print advertising

Adobe Creative Suite

Photoshop

SEO

WIX

AI content creation

Time management

Herramientas

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

WIX

AI writing tools

Descripción del empleo

Glen Park Senior Living in Glendale, CA seeks a Part-Time Digital Marketing Specialist to promote our assisted living communities and strengthen our online presence. You’ll tell resident stories, manage campaigns and SEO, and engage with families and referrals from our local community.

You’ll work on on-site marketing activities, create engaging content, and coordinate with the sales team to improve inquiries and conversions. This role emphasizes storytelling and community-focused outreach.