Senior Living Marketing & Growth Specialist

LCS; San Diego (CA); On-site; USD 47,000 - 50,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Education Scholarship

Tuition reimbursement program

Employee appreciation bonus

DailyPay

Life insurance

403(b) retirement plan with employer-<

PTO and paid holidays

Pet insurance

Long-term disability insurance

Employee engagement activities

Job summary

Life Care Services is seeking a Marketing and Sales Specialist for Casa de las Campanas in Rancho Bernardo, CA. You will drive brand awareness, generate qualified leads, and support occupancy goals through targeted campaigns and community engagement.

You will collaborate with the sales team, leadership, and external partners to ensure consistent messaging that reflects the community’s mission and values, while delivering engaging digital and print content across channels.

Qualifications

• 3 to 5 years of marketing and sales experience, ideally in senior living, healthcare, or hospitality.
• Strong understanding of digital marketing, analytics, and CRM systems.
• Exceptional written, verbal, and interpersonal communication skills.

Responsibilities

• Collaborate with contracted ad agency to ensure brand-aligned materials.
• Oversee production of print, digital, and multimedia content and manage website/social channels.
• Plan and coordinate events, open houses, and outreach initiatives to attract prospective residents.
• Work with sales to create targeted campaigns and tools for lead nurturing and conversion.
• Track lead generation metrics, occupancy goals, and campaign performance.
• Build relationships with local organizations, referral sources, and media for visibility.
• Manage public relations, including press releases and storytelling opportunities.

Skills

Marketing and sales experience

Digital marketing

Analytics

CRM systems

Communication skills

Job description

Life Care Services is seeking a Marketing and Sales Specialist for Casa de las Campanas in Rancho Bernardo, CA. You will drive brand awareness, generate qualified leads, and support occupancy goals through targeted campaigns and community engagement.

You will collaborate with the sales team, leadership, and external partners to ensure consistent messaging that reflects the community’s mission and values, while delivering engaging digital and print content across channels.