Senior Pardot & SFMC Marketing Automation & Content Specialist

Prestige Employee Administrators; Tampa (FL); Hybrid; USD 90,000 - 125,000; Full time

Job summary

PrestigePEO in Tampa, FL is seeking a Senior Marketing Automation and Content Specialist to own the email marketing and automation programs in Salesforce Marketing Cloud Account Engagement, and to create compelling content for brokers and clients. This hybrid role requires hands-on Pardot experience and strong writing.

You will partner with Sales, manage CRM, and refine lead scoring, segmentation, and lifecycle stages, while ensuring CAN-SPAM compliance and data integrity.

Qualifications

• 3+ years hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot).
• Experience with other marketing platforms is not a substitute.
• Bachelor's degree in Marketing or related field.

Responsibilities

• Own the strategy, build, and execution of email marketing and automation programs in Salesforce Marketing Cloud Account Engagement (Pardot).
• Design lead nurturing, onboarding, re-engagement, and drip programs for brokers, prospects, and clients.
• Build and maintain responsive email templates, landing pages, forms, and form handlers with personalization.
• Define and refine lead scoring/grading models, lifecycle stages, and lead assignment rules.
• Maintain segmented lists and data hygiene ensuring CAN-SPAM compliance.
• Manage the Account Engagement–Salesforce connector and campaign structure for accurate CRM reflection.
• Develop and maintain an email marketing calendar.
• Write, edit, and proofread marketing content for various channels.
• Collaborate with Sales, Broker Relations, Client Services, and design resources.
• Stay current on Salesforce releases and marketing trends.

Skills

Pardot / Account Engagement

Marketing automation

Copywriting

Content marketing

CRM integration

HTML/CSS basics

Analytics

Project management

B2B marketing

Education

Bachelor's degree in Marketing or related

Tools

Salesforce Marketing Cloud

Salesforce CRM

HTML/CSS

Pardot

Job description

PrestigePEO in Tampa, FL is seeking a Senior Marketing Automation and Content Specialist to own the email marketing and automation programs in Salesforce Marketing Cloud Account Engagement, and to create compelling content for brokers and clients. This hybrid role requires hands-on Pardot experience and strong writing.

You will partner with Sales, manage CRM, and refine lead scoring, segmentation, and lifecycle stages, while ensuring CAN-SPAM compliance and data integrity.