Growth Manager

Rockstar; Los Angeles (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

A fast-growing fintech company is looking for a performance marketing expert to drive user acquisition and scale growth profitably. You will be responsible for planning, buying, and optimizing campaigns across major platforms including Google and Meta. Candidates should have 2+ years of experience in consumer app acquisition, especially in fintech, and possess strong creative skills. This is a full-time position that offers the chance to work in a dynamic and innovative environment.

Qualifications

• 2+ years of user acquisition experience for consumer apps, preferably fintech.
• Proven ownership of significant ad spend with accountability.
• Familiarity with app store policies for financial services.

Responsibilities

• Plan and optimize multi-channel marketing campaigns.
• Manage pacing, forecasting, and weekly reporting.
• Build landing pages and optimize user onboarding flows.

Skills

User acquisition experience

Hands-on experience in Google Ads

Strong ad creative skills

Proficient with MMPs

Experience building landing pages

Tools

Google Ads

Meta Ads

GA4

TikTok Ads

Job description

About the Opportunity

Rockstar is recruiting for a fast‑growing fintech company focused on building innovative consumer financial products. This client is a leader in the app‑based fintech space, leveraging technology to deliver seamless and rewarding user experiences. Rockstar is supporting their search for a performance marketing expert to drive user acquisition and scale growth profitably.

Key Responsibilities

• Plan, buy, and optimize multi‑channel campaigns across Google (Search, UAC, YouTube), Meta (FB/IG), Apple Search Ads, TikTok/Snap, and programmatic DSPs (e.g., Moloco, Liftoff, TTD).
• Build and iterate landing pages and pre‑landers; optimize onboarding flows (bank/debit link, eligibility).
• Write or brief creative (text, video/UGC, statics); direct designers/editors; run structured creative testing.
• Own tracking and attribution with MMP (Branch, AppsFlyer, Adjust), GA4, platform pixels; set up A/B tests and basic incrementality checks.
• Manage pacing, forecasting, and weekly reporting (CAC, payback, LTV/ROAS by cohort).

Must‑Haves

• 2+ years of user acquisition experience for consumer apps (fintech strongly preferred).
• Proven ownership of $100k+/month spend with CAC/payback accountability.
• Hands‑on experience in Google, Meta, Apple Search Ads, TikTok/Snap, Reddit, and DSPs.
• Experience building and optimizing landing pages and in‑app funnels.
• Strong ad creative skills (copywriting, storyboarding, direction).
• Proficient with MMPs, GA4, spreadsheets; comfortable running fast experiments.
• Familiarity with app store and platform policies for financial services.

Nice‑to‑Haves

• Experience in EWA/cash advance/credit categories.
• App Store Optimization (keywords, CPPs, screenshots).
• Basic HTML/CSS/JS or experience with Webflow/Unbounce.
• SQL or experience with lightweight MMM/causal tools.

Key KPIs

• CAC and payback by cohort.
• Creative hit rate and test velocity.

Seniority Level

• Mid‑Senior Level

Employment Type

• Full‑time

Job Function

• Marketing and Sales