Performance Marketing/Growth Manager (App Campaigns)

IDT; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

100% Remote (LATAM)

B2B Employment

Competitive salary

Career growth opportunities

English classes

Referral program

Job summary

IDT is seeking a hands-on Mobile Performance Marketing Manager to scale paid campaigns for Boss Money and Boss Revolution. You will work with the marketing team to drive user acquisition through data-driven optimization, testing, and AI-assisted workflows.

The role emphasizes hands-on optimization across Google Ads, Meta, TikTok, Snapchat, and more, with a focus on CPI/CPA/ROAS targets and collaboration with design teams. Remote LATAM-friendly position with growth opportunities.

Qualifications

• 3+ years managing paid campaigns in UA/performance marketing or growth roles.
• B2C + App acquisition experience required.
• Hands-on experience with paid social platforms (Meta, TikTok, Snapchat).
• Strong analytical mindset with ability to translate data into optimizations.
• Fluent in English, written and spoken.

Responsibilities

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting inputs to outcomes for budgeting and optimization.
• Assist with creative testing from concept to completion, executing A/B tests and establishing a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations influence results.
• Identify areas of improvement by analyzing performance data and translating insights into actions.
• Collaborate with designers to ensure ad assets align with app messaging and audience.
• Continuously learn and experiment with new channels, optimization strategies, and creative concepts, staying ahead of trends.
• Experience with AI tools to support marketing tasks (creative, copy, analysis, workflows).

Skills

Paid campaigns

User acquisition

Analytics

English fluency

Campaign optimization

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Snapchat Ads

Tableau

MMPs

Job description

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world's largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

IDT is looking for a hands-on Mobile Performance Marketing Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.

What You'll Do:

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance data and converting insights into clear actions.
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app’s messaging and audience.
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

• 3+ years managing paid campaigns in a UA, performance marketing or growth role.
• B2C + App acquisition experience needed.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
• Fluent in English, written and spoken.

Nice to have:

• Experience working with Tableau.
• Experience with fintech, remittance, or financial apps.
• Familiarity with MMPs.
• Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.
• Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).
• Experience with influencer marketing.

What we offer:

• 100% Remote work opportunity for the Latam region!
• B2B Employment ($, gross).
• Stable job with long-term growth perspective.
• Competitive salary with annual performance review.
• Really good hardware.
• An exciting and challenging job with talented people around.
• Continuous learning and career growth opportunities.
• Compensation for professional training, seminars, and conferences.
• Referral program - get rewarded for helping us grow the team with talented people.
• Company-supported English classes to enhance your professional growth.

The interview process will be conducted in English.

Only accepting applicants from LATAM.