Paid Social Media Lead

Publicis Groupe; Boston, Northern (MA, KY); Hybrid; USD 75,000 - 115,000; Full time

Benefits offered by this job

Medical coverage

Dental insurance

Vision care

Disability insurance

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas, part of Publicis Groupe, is seeking a Media Supervisor focused on Paid Social to lead data-driven campaigns across social platforms. You’ll work with cross-functional teams to ensure flawless execution and impactful strategy, while guiding junior staff and optimizing performance.

You’ll collaborate with Planning, Strategy, and Analytics to align paid efforts with broader client goals, adapting to real-time market changes and platform updates.

Qualifications

• Bachelor’s degree required.
• 5–7+ years in media planning/buying or ad operations preferred.
• 2+ years hands-on experience on self-service social platforms and API partners.
• 1+ year of team management experience.
• Strong Excel skills.
• Excellent verbal and written communication.
• Knowledge of CTR/CPC/CPM/CPA metrics.
• Ability to present to clients and explain social media roles.
• Familiarity with AI tools is a plus.

Responsibilities

• Oversee paid social program strategies and analysis across client work.
• Guide relationships between teams and clients to deliver high-quality work.
• Collaborate with Media Planning, Social Strategy, and Analytics to integrate paid and organic efforts.
• Execute campaigns in API partner platforms and in social networks; QA setup and trafficking.
• Stay updated on new ad products and technology; translate into client goals.
• Test and apply API partner capabilities to campaign objectives and influence roadmap.
• Partner with Analytics to optimize campaigns using real-time learnings.
• Use planning tools to inform budgets, bids, and audience targets.
• Support training of junior team members as needed.

Skills

Cross-functional collaboration

Project management

Excel proficiency

Verbal and written communication

Client presentation

Media metrics knowledge

AI tools familiarity

Bachelor’s degree

Team leadership

API partner platforms

Self-service social platforms

Education

Bachelor’s Degree

Tools

Brand Networks

4C

Kinetic Social

Facebook/Instagram platforms

Job description

Digitas, part of Publicis Groupe, is seeking a Media Supervisor focused on Paid Social to lead data-driven campaigns across social platforms. You’ll work with cross-functional teams to ensure flawless execution and impactful strategy, while guiding junior staff and optimizing performance.

You’ll collaborate with Planning, Strategy, and Analytics to align paid efforts with broader client goals, adapting to real-time market changes and platform updates.