Senior Paid Social Strategy Lead

Publicis Groupe; New York (NY); On-site; USD 97,000 - 156,000; Full time

Benefits offered by this job

Medical coverage

401(k)

Paid time off

Parental leave

Job summary

Digitas, the Networked Experience Agency, seeks a senior paid social leader in New York to drive strategy and delivery of multi-platform campaigns. You will collaborate with planning, strategy, and analytics teams to ensure campaigns align with client goals and maximize performance.

The role emphasizes leadership, mentorship, and staying ahead of new ad products, with a strong emphasis on data-supported measurement and cross-functional alignment.

Qualifications

• Bachelor’s Degree and 7–9 years of media experience, including hands-on paid social.
• Experience managing large-scale campaigns across multiple platforms.
• Strong leadership and cross‑functional collaboration.
• Excellent verbal and written communication.
• Familiarity with AI tools and prompts is a plus.

Responsibilities

• Provide leadership as your team develops paid social campaigns.
• Collaborate with Media Planning, Strategy, Data & Analytics to align with client goals.
• Ensure flawless execution of ads, budgeting, and inventory selection.
• Mentor junior team members and share best practices.

Skills

Paid Social Strategy

Campaign Management

Team Leadership

Cross-functional Collaboration

Communication Skills

Social Platform Expertise

Education

Bachelor's Degree

Job description

Digitas, the Networked Experience Agency, seeks a senior paid social leader in New York to drive strategy and delivery of multi-platform campaigns. You will collaborate with planning, strategy, and analytics teams to ensure campaigns align with client goals and maximize performance.

The role emphasizes leadership, mentorship, and staying ahead of new ad products, with a strong emphasis on data-supported measurement and cross-functional alignment.