Social Media Planner

Daviselen Advertising; Los Angeles (CA); On-site; USD 60,000 - 70,000; Full time

Job summary

Davis Elen is seeking a Social Media Planner to bridge creative storytelling and data analytics in a fast-paced Los Angeles environment.

You will analyze consumer behavior, map target audiences, allocate media budgets, and manage campaigns across Meta, TikTok, and YouTube Shorts, delivering insights to clients and internal teams.

Join a collaborative social media team shaping strategy, optimizing spend, and reporting results to stakeholders, with a focus on driving brand and performance outcomes.

Qualifications

• 1-2 years of digital marketing experience with paid social media planning and buying.
• Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Ads for Shorts.
• Strong proficiency in data analysis, interpreting platform metrics, Excel, and Google Analytics.
• Exceptional presentation and relationship-building skills to pitch strategies to clients and collaborate internally.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.

Responsibilities

• Campaign Strategy: Build comprehensive paid social media plans aligned with client goals, target demographics, and KPIs.
• Media Execution: Set up, launch, and manage ad campaigns across social networks.
• Budget Management: Monitor daily/monthly media spending, manage bids, and ensure adherence to budgets.
• Performance Optimization: Track real-time metrics, conduct A/B testing, and optimize campaigns for lower CPA.
• Reporting & Analysis: Use Google Analytics and platform insights to build performance reports for stakeholders.
• Cross-Functional Collaboration: Partner with creative teams and media buyers to align assets with goals.

Skills

Digital marketing experience

Paid social media planning

Data analysis

Communication skills

Education

Bachelor's degree in Marketing, Advertising, Communications, or a related field

Tools

Meta Ads Manager

TikTok Ads

Google Ads

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Social Media Planner

Regular Full-Time Professional Los Angeles, CA, US

4 days ago Requisition ID: 1109

Salary: $60,000.00 Annually

The Social Media Planner bridges creative storytelling and data analytics. You will analyze consumer behavior, map target audiences, allocate media budgets, and leverage self-serve ad platforms to achieve brand or performance objectives. Davis Elen is seeking a skilled social media planner to work alongside a highly skilled social media team to build social media campaigns that capture prospects’ attention and engage existing customers.

Responsibilities

• Campaign Strategy: Build comprehensive paid social media plans aligned with client goals, target demographics, and KPIs.
• Media Execution: Set up, launch, and manage ad campaigns across social networks (e.g., Meta Ads Manager, TikTok Ads, YouTube Shorts).
• Budget Management: Monitor daily/monthly media spending, manage bids, and ensure strict adherence to allocated budgets.
• Performance Optimization: Track real-time campaign metrics, conduct A/B testing on ad creatives and audiences, and optimize ongoing campaigns for lower cost-per-acquisition (CPA).
• Reporting & Analysis: Use tools like Google Analytics and native platform insights to build performance reports and present strategic insights to stakeholders.
• Cross-Functional Collaboration: Partner with creative teams to ensure ad copy and visual assets match campaign goals, and work with media buyers or account managers

Skills and qualifications

• Experience: 1-2 years of digital marketing experience, with a proven track record specifically in paid social media planning and buying.
• Platform Proficiency: Hands-on experience with Meta Ads Manager, TikTok Ads, and Google Ads for Shorts
• Analytical Skills: Strong proficiency in data analysis, interpreting platform metrics, Excel, and Google Analytics.
• Communication: Exceptional presentation and relationship-building skills to pitch strategies to clients and collaborate internally.
• Education: Bachelor's degree in Marketing, Advertising, Communications, or a related field.