Paid Social Performance Marketer – Growth & AI

plancraft; United States; Hybrid; USD 69,000 - 109,000; Full time

Benefits offered by this job

MacBook provided

30 vacation days

Urban Sports Club

Hybrid/onsite flexibility

Job summary

PlanCraft is seeking a Performance Marketing Manager (f/m/d) to own Paid Social channels end-to-end, from setup to optimization and reporting, driving CPA, ROAS, and pipeline impact.

You will collaborate with Brand, Content, and RevOps to improve creatives and funnel performance, run structured tests, and stay ahead of platform changes and AI-driven improvements. The role offers hybrid work from our Hamburg office with flexible weekly on-site and remote options.

Qualifications

• 2–3+ years of hands-on performance marketing in a data-driven environment.
• Deep expertise in Paid Social channels (e.g. Meta, TikTok, LinkedIn).
• Proven ability to own and optimize campaigns with clear performance impact.
• Strong analytical skills and ability to derive actionable insights from data.
• Experience with tracking/analytics tools (GA4, Google Tag Manager).
• Experience running structured tests and data-driven optimization approaches.
• Solid understanding of funnel metrics.
• Structured, proactive, and solution-oriented working style.
• Strong ownership mindset and ability to work independently.
• Strong communication skills in English (C1/C2).

Responsibilities

• Own the performance of Paid Social channels end-to-end — from setup and execution to optimisation and reporting
• Plan, launch, and continuously optimise campaigns based on clear KPIs (e.g. CPA, ROAS, pipeline impact)
• Analyse campaign performance and translate data into actionable insights to improve results
• Run structured experiments (A/B tests) and scale successful approaches within your channel
• Collaborate closely with Brand, Content, and RevOps to improve creatives, messaging, and funnel performance
• Support the development of tracking, attribution, and reporting setups to enable reliable decision-making
• Identify and test new opportunities within your channel to unlock additional growth
• Stay up to date with platform developments, trends, and automation or AI-driven improvements

Skills

Performance marketing

Paid Social expertise

Analytical skills

English proficiency

Campaign optimization

Tools

GA4

Google Tag Manager

Job description

PlanCraft is seeking a Performance Marketing Manager (f/m/d) to own Paid Social channels end-to-end, from setup to optimization and reporting, driving CPA, ROAS, and pipeline impact.

You will collaborate with Brand, Content, and RevOps to improve creatives and funnel performance, run structured tests, and stay ahead of platform changes and AI-driven improvements. The role offers hybrid work from our Hamburg office with flexible weekly on-site and remote options.