Paid Social Performance Lead

Publicis Groupe Holdings B.V; New York (NY); On-site; USD 70,000 - 80,000; Full time

Job summary

Influential, a leading influencer marketing platform, is seeking a Specialist, Performance Media in New York to drive paid social campaigns across Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube.

You will report to the Director of Performance Media, supporting day-to-day media stewardship and evolving social-media planning to deliver measurable outcomes such as brand awareness, foot traffic, and online conversions.

Qualifications

• Bachelor's degree and 3+ years of experience in paid social media.
• Demonstrated enthusiasm for influencer marketing / paid social and a strong desire to learn & build knowledge of social media attribution, social analytics, and target audience strategies.
• Proactive ability to multitask, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers.
• Proven ability to optimize media spend to drive key business results and manage large social media budgets ($150-$350k/mo).
• Strong working knowledge and a participant in the various social channels, including Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, and more.
• Strong Microsoft Excel experience

Responsibilities

• Work closely with the account team to build, deploy, track, and optimize paid social campaigns to successfully achieve business results
• Assist with designing A/B testing, brand lift surveys, and other attribution based measurement studies across social media channels to drive business results
• Collaborate with team members to ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients, and accurate/useful performance reports
• Analyze campaign performance and make recommendations based on the analysis
• Develop a strong working relationship with our partners in the media sales community, to assist with the day-to-day needs and account maintenance for campaigns
• Work with our attribution partners to develop media strategies designed at driving key business results including brand awareness, online conversions, offline sales lift, tune-in, etc.
• Develop audience strategy using campaign briefs and target audience research analysis
• Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to each campaign
• Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new media strategies to drive clients’ advertising forward
• Reconcile all campaigns to ensure that client receives all planned media and is invoiced/credited properly

Skills

Paid social media

Influencer marketing

Budget management

Campaign optimization

Data analysis

Communication

Excel proficiency

Cross-functional collaboration

Education

Bachelor's degree

Tools

Microsoft Excel

Job description

Influential, a leading influencer marketing platform, is seeking a Specialist, Performance Media in New York to drive paid social campaigns across Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube.

You will report to the Director of Performance Media, supporting day-to-day media stewardship and evolving social-media planning to deliver measurable outcomes such as brand awareness, foot traffic, and online conversions.