Performance Creative Strategist: Social Ads Lead

The Social Shepherd; Miami (FL); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k

Paid time off

Job summary

The Social Shepherd Inc. in Miami is seeking a seasoned Performance Creative lead to own the creative strategy for paid social campaigns across Meta, TikTok, YouTube and Pinterest.

You will guide concepting, scripting, and rapid iteration, briefing UGC, design, video and motion specialists to deliver high-performing content and scalable formats. Reporting to the Performance Creative Director, you will build the US function of Performance Creative, shape client-facing storytelling, and stay ahead

Qualifications

• 3+ years in a creative strategy role focused on paid social, ideally agency-side.
• Portfolio showing high-performing ad creatives, especially TikTok/Meta UGC-style work.
• Strong grasp of platform-specific creative best practices and ad formats.
• Ability to analyse creative performance and turn insights into briefs and work.
• Strategic and commercially minded, balancing creativity with ROI.
• Collaborative team player thriving in cross-functional environments.
• Curious, adaptable and proactive.

Responsibilities

• Own the creative strategy and output for paid social campaigns for Meta, TikTok, Pinterest & YouTube ads.
• Lead ideation, scripting and narrative development for UGC, static and motion assets.
• Work and communicate directly with clients as their core creative point of contact.
• Write compelling hooks, scripts and modular content frameworks built to convert.
• Partner with Paid Media, Influencer and Creative teams to build scalable, testable strategies.
• Use ad performance metrics to shape and refine creative direction with A/B testing.
• Upskill Paid Media specialists creatively by briefing, reviewing and optimizing ad content.
• Help shape and grow a dedicated performance creative function, with scope to build a team.
• Stay sharp on platform trends and apply them with purpose; contribute to pitches and new business.

Skills

Paid social strategy

UGC content creation

Performance analysis

Cross-functional collaboration

Brief writing

Job description

The Social Shepherd Inc. in Miami is seeking a seasoned Performance Creative lead to own the creative strategy for paid social campaigns across Meta, TikTok, YouTube and Pinterest.

You will guide concepting, scripting, and rapid iteration, briefing UGC, design, video and motion specialists to deliver high-performing content and scalable formats. Reporting to the Performance Creative Director, you will build the US function of Performance Creative, shape client-facing storytelling, and stay ahead