Senior Paid Social & Performance Manager

Publicis Group; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Publicis Groupe is seeking a Manager, Performance Media to drive strategy, execution, and reporting of paid campaigns across Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube from our New York office. You will partner with account teams to steward campaigns and optimize outcomes for top clients.

Reporting to the Director of Performance Media, you will help design media and measurement strategies, build audience plans, and deliver client-ready reports while staying ahead of platform

Qualifications

• Bachelor's degree and 5+ years of experience in paid social media.
• Demonstrated enthusiasm for influencer marketing / paid social and a strong desire to learn & build knowledge of social media attribution, social analytics, and target audience strategies
• Proactive ability to multitask, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers
• Proven ability to optimize media spend to drive key business results and manage large social media budgets ($150-$350k/mo)
• Strong working knowledge and a participant in the various social channels, including Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube, and more
• Strong Microsoft Excel experience

Responsibilities

• Work closely with the account team to build, deploy, track, and optimize paid social campaigns to successfully achieve business results
• Assist with designing A/B testing, brand lift surveys, and other attribution based measurement studies across social media channels to drive business results
• Collaborate with team members to ensure agreed upon pacing and delivery of campaigns, prompt delivery of reports to clients, and accurate/useful performance reports
• Analyze campaign performance and make recommendations based on the analysis
• Develop a strong working relationship with our partners in the media sales community, to assist with the day-to-day needs and account maintenance for campaigns
• Work with our attribution partners to develop media strategies designed at driving key business results including brand awareness, online conversions, offline sales lift, tune-in, etc.
• Develop audience strategy using campaign briefs and target audience research analysis
• Maintain detailed files of all pertinent records (latest media plans, performance reports, etc.) relevant to each campaign
• Maintain awareness of new marketing platforms and techniques, as well as look for opportunities to innovate and develop new media strategies to drive clients' advertising forward
• Reconcile all campaigns to ensure that client receives all planned media and is invoiced/credited properly

Skills

Paid social

Influencer marketing

Multitasking

Communication

Budget optimization

Education

Bachelor's degree

Tools

Excel

Job description

Publicis Groupe is seeking a Manager, Performance Media to drive strategy, execution, and reporting of paid campaigns across Facebook, Instagram, Pinterest, TikTok, Twitter, and YouTube from our New York office. You will partner with account teams to steward campaigns and optimize outcomes for top clients.

Reporting to the Director of Performance Media, you will help design media and measurement strategies, build audience plans, and deliver client-ready reports while staying ahead of platform