Paid Social Lead — Strategy, Activation & Growth

Starcom; Plano (TX); On-site; USD 97,000 - 133,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision

401k

Paid time off

Job summary

Starcom, part of Publicis Groupe, is seeking a Manager, Paid Social to drive strategic and tactical paid social work. You will partner with the Associate Media Director and Director to deliver innovative social campaigns and meet client objectives.

You'll manage day-to-day campaign development across Meta, TikTok and other platforms, translate client goals into actionable plans, and stay ahead of industry trends while educating teams and clients on new capabilities.

Qualifications

• 3+ years in social, search or mobile programmatic media buying.
• Experience with Meta/TikTok/Reddit/Snapchat/Pinterest/X ads platforms.
• Strong analytics, organization and communication skills.

Responsibilities

• Be the day-to-day steward of social media campaign development and activation.
• Direct and manage daily workflow of paid social campaigns.
• Collaborate with Investment, Strategy and Activation teams.
• Monitor trends and recommend new tools to improve performance.
• Educate clients and teams on social media developments.

Skills

Programmatic buying

Social media management

Leadership/management

Analytics

Communication

Education

Bachelor's degree in Marketing/Advertising

Tools

Meta Ads API

TikTok Ads API

Self-serve platforms

Job description

Starcom, part of Publicis Groupe, is seeking a Manager, Paid Social to drive strategic and tactical paid social work. You will partner with the Associate Media Director and Director to deliver innovative social campaigns and meet client objectives.

You'll manage day-to-day campaign development across Meta, TikTok and other platforms, translate client goals into actionable plans, and stay ahead of industry trends while educating teams and clients on new capabilities.