Paid Social Manager — Lead High-Impact Campaigns

Publicis Groupe; Plano (TX); On-site; USD 97,000 - 133,000; Full time

Benefits offered by this job

Paid Family Care for parents and care­

Adoption, Surrogacy & Fertility help

Pet adoption support

Wellness & Health benefits

Tuition Assistance

Flexible time off

Matching gifts

Work Your World program

Employee resource groups

Job summary

Starcom, part of Publicis Groupe, is seeking a Manager, Paid Social to drive strategic and tactical social campaigns. You will guide day-to-day activation, partner with strategy and activation teams, and deliver innovative paid social solutions for clients.

Ideal candidates bring 3+ years in social media buying with leadership experience and strong analytical skills. A collaborative, proactive mindset and familiarity with major platforms are essential.

Qualifications

• 3+ years of experience managing Social, Search and/or Mobile Programmatic media buying with previous leadership/management experience.
• 2+ years working with Meta, and/ or TikTok, Reddit, Snapchat, Pinterest, and X ads platforms with hands-on experience managing and optimizing buys through API and/or self-serve tools.
• Understanding of traditional and interactive media planning elements.
• Strong analytics, organizational, and communication skills.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative environment.

Responsibilities

• Be the day-to-day steward of social media campaign development, activation and innovation. Work closely with the media strategy and client teams to translate high-level marketing goals and media objectives into impactful paid media campaigns on social networks
• Direct and manage the daily workflow of all paid social campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Interface with Investment, Strategy, and Activation media teams to respond to client briefs, build strategic campaign plans, communicate service offerings, and to identify and deliver new solutions in a collaborative fashion
• Monitor the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this fast-growing media channel

Skills

Social programmatic media buying

Meta/TikTok/Reddit/Snapchat/Pinterest/

Media planning elements

Analytics & communication

Independent & collaborative work

Tools

Advertising platforms API

Job description

Starcom, part of Publicis Groupe, is seeking a Manager, Paid Social to drive strategic and tactical social campaigns. You will guide day-to-day activation, partner with strategy and activation teams, and deliver innovative paid social solutions for clients.

Ideal candidates bring 3+ years in social media buying with leadership experience and strong analytical skills. A collaborative, proactive mindset and familiarity with major platforms are essential.