Paid Social Growth Manager — Meta & DPA Expert

Staples, Inc.; Framingham (MA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Bonus plan

Flexible work hours

401(k) match

Medical, dental, vision, life and more

Job summary

Staples, Inc. is seeking a Program Manager, Marketing - Paid Social to drive customer acquisition, engagement, and revenue growth through advanced paid social campaigns. You will lead Meta DPA programs, manage budgets, and partner with Analytics, MarTech, and Technology teams to optimize performance and measurement.

The role emphasizes testing, automation, and leveraging new platform capabilities to continuously improve marketing effectiveness and customer lifetime value.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, or related field.
• 5+ years of experience in paid social, performance marketing, growth marketing, digital marketing, or related discipline.
• Hands-on experience managing and optimizing paid social campaigns, including ecommerce and lower-funnel advertising initiatives.
• Experience with Meta Dynamic Product Advertising (DPA), audience targeting strategies, campaign automation, and conversion optimization.
• Strong understanding of attribution, conversion tracking, measurement methodologies, and performance analytics.
• Experience partnering with Analytics, MarTech, Technology, Measurement, or Data teams.
• Proven success managing complex cross-functional projects.
• Experience overseeing budgets, forecasting performance, pacing investments, and evaluating ROI.
• Strong analytical skills with proficiency in Excel and reporting tools.
• Experience using platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools.

Responsibilities

• Own and optimize paid social marketing programs with focus on customer acquisition, conversion, revenue growth, and marketing efficiency.
• Manage Meta Dynamic Product Advertising (DPA) programs, including audience strategy, campaign structure, product feeds, creative formats, bidding strategies, and budget allocation.
• Develop and execute testing plans across audiences, creative, placements, automation, campaign structures, and bidding approaches.
• Partner with Meta to leverage new platform capabilities, beta opportunities, automation tools, and evolving best practices.
• Collaborate with MarTech, Analytics, Measurement, and Technology teams to improve audience activation, campaign tracking, attribution, and conversion measurement.
• Identify and implement opportunities to automate campaign management processes and improve operational efficiency.
• Support enhancements to product feeds, APIs, audience integrations, product catalogs, and technical capabilities supporting paid media initiatives.
• Develop performance dashboards and monitor key performance indicators including revenue, conversion rates, customer acquisition, and incremental growth.
• Analyze campaign and customer data to uncover trends and optimization opportunities.
• Present insights and recommendations to stakeholders and leadership teams.
• Support strategic digital growth initiatives that improve customer engagement and business performance.

Skills

Paid social

Analytics

Stakeholder mgmt

Project mgmt

Communication

Education

Bachelor's degree in Marketing/Business

Tools

Meta Ads Manager

Google Analytics

Tableau/Power BI

Job description

Staples, Inc. is seeking a Program Manager, Marketing - Paid Social to drive customer acquisition, engagement, and revenue growth through advanced paid social campaigns. You will lead Meta DPA programs, manage budgets, and partner with Analytics, MarTech, and Technology teams to optimize performance and measurement.

The role emphasizes testing, automation, and leveraging new platform capabilities to continuously improve marketing effectiveness and customer lifetime value.