Growth Marketing Project Manager - B2B Campaigns

Staples, Inc.; Framingham (MA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Inclusive culture with ERGs

Flexible PTO and holidays

Discounts and 401(k) match

Job summary

Staples, Inc. is seeking a data-driven digital marketer to coordinate and optimize cross-channel campaigns across paid social, display, video, and search. You will manage timelines, audiences, budgets, and measurement to maximize ROI.

The role emphasizes collaboration with Creative, Analytics, and Technology teams, with a focus on turning performance data into actionable business recommendations. Strong Excel and BI tool experience is required.

Qualifications

• Bachelor's degree or equivalent work experience.
• 2+ years of professional digital marketing experience.
• Experience analyzing data and giving actionable business recommendations.
• Experience managing multiple projects, deadlines, and stakeholders.
• Advanced Excel skills including pivot tables, lookups, reporting, and data analysis.
• Experience using reporting, analytics, or BI tools.

Responsibilities

• Coordinate planning, setup, launch, and execution of digital marketing campaigns across paid social, display, video, audio, search, and programmatic channels.
• Manage project plans, timelines, deliverables, and stakeholder communications to keep initiatives on schedule.
• Configure and maintain audience targeting, budgets, bidding strategies, tracking requirements, and campaign settings.
• Monitor performance and identify opportunities to improve acquisition, engagement, conversion, and ROI.
• Analyze campaign results, identify trends, and develop actionable recommendations for future performance.
• Create campaign briefs, project documentation, and dashboards for marketing leaders and partners.
• Collaborate with Creative to evaluate messaging and creative performance.
• Support marketing technology integrations, data feeds, attribution models, and measurement initiatives.
• Coordinate with internal teams, agencies, vendors, and partners to resolve issues and remove roadblocks.
• Support budget pacing, spend tracking, forecasting, and investment allocation across channels.
• Identify process improvements to increase efficiency and reporting accuracy.

Skills

Strong project management

Analytical mindset

Clear written and verbal communication

Collaborative approach

Curiosity and initiative

Education

Bachelor's degree in Marketing, Business, Communications, Economics, Analytics, Finance, Advertising, or equivalent

Tools

Microsoft Excel

Pivot tables

Lookups

Reporting tools

Adobe Analytics

Tableau

Google Analytics

DV360

Job description

Staples, Inc. is seeking a data-driven digital marketer to coordinate and optimize cross-channel campaigns across paid social, display, video, and search. You will manage timelines, audiences, budgets, and measurement to maximize ROI.

The role emphasizes collaboration with Creative, Analytics, and Technology teams, with a focus on turning performance data into actionable business recommendations. Strong Excel and BI tool experience is required.