Paid Social Marketing Lead - Growth & Automation

Staples; Framingham (MA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Bonus plan

Flexible work hours

401(k) plan with company match

Store discount and perks

Job summary

Staples is seeking a Program Manager, Marketing - Paid Social in Framingham to lead paid social programs that drive customer acquisition and revenue growth. You will partner with Analytics, MarTech, Technology, Creative, and external platforms to deploy innovative digital advertising strategies.

The role emphasizes data-driven decision making, experimentation, automation, and continuous optimization to improve campaign performance and marketing effectiveness across Meta and other platforms.

Qualifications

• Bachelor's degree required in Marketing or related field.
• 5+ years in paid social or performance marketing with hands-on campaign work.
• Experience with ecommerce and lower-funnel advertising initiatives.
• Strong attribution, measurement, and analytics understanding.
• Proven ability to manage cross-functional projects and budgets.

Responsibilities

• Own and optimize paid social programs focused on customer acquisition and revenue growth.
• Manage Meta DPA programs, audiences, feeds, creative formats, and bidding.
• Develop testing plans across audiences, placements, and automation.
• Collaborate with Analytics, MarTech, and Tech teams to improve tracking and conversion measurement.
• Identify automation opportunities to improve campaign efficiency.
• Develop performance dashboards and monitor KPIs like revenue and ROAS.
• Present insights and recommendations to stakeholders and leadership.
• Support strategic digital growth initiatives and platform innovations.

Skills

Paid social expertise

Analytical thinking

Stakeholder management

Project management

Communication skills

Data-driven decision making

Automation and innovation mindset

Business acumen

Education

Bachelor's degree in Marketing or related

Master's degree (preferred)

Tools

Excel

Adobe Analytics

Google Analytics

Tableau

Power BI

Looker

Job description

Staples is seeking a Program Manager, Marketing - Paid Social in Framingham to lead paid social programs that drive customer acquisition and revenue growth. You will partner with Analytics, MarTech, Technology, Creative, and external platforms to deploy innovative digital advertising strategies.

The role emphasizes data-driven decision making, experimentation, automation, and continuous optimization to improve campaign performance and marketing effectiveness across Meta and other platforms.