Program Manager, Marketing - Paid Social

Staples; Framingham (MA); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Bonus plan

Flexible work hours

401(k) plan with company match

Store discount and perks

Job summary

Staples is seeking a Program Manager, Marketing - Paid Social in Framingham to lead paid social programs that drive customer acquisition and revenue growth. You will partner with Analytics, MarTech, Technology, Creative, and external platforms to deploy innovative digital advertising strategies.

The role emphasizes data-driven decision making, experimentation, automation, and continuous optimization to improve campaign performance and marketing effectiveness across Meta and other platforms.

Qualifications

• Bachelor's degree required in Marketing or related field.
• 5+ years in paid social or performance marketing with hands-on campaign work.
• Experience with ecommerce and lower-funnel advertising initiatives.
• Strong attribution, measurement, and analytics understanding.
• Proven ability to manage cross-functional projects and budgets.

Responsibilities

• Own and optimize paid social programs focused on customer acquisition and revenue growth.
• Manage Meta DPA programs, audiences, feeds, creative formats, and bidding.
• Develop testing plans across audiences, placements, and automation.
• Collaborate with Analytics, MarTech, and Tech teams to improve tracking and conversion measurement.
• Identify automation opportunities to improve campaign efficiency.
• Develop performance dashboards and monitor KPIs like revenue and ROAS.
• Present insights and recommendations to stakeholders and leadership.
• Support strategic digital growth initiatives and platform innovations.

Skills

Paid social expertise

Analytical thinking

Stakeholder management

Project management

Communication skills

Data-driven decision making

Automation and innovation mindset

Business acumen

Education

Bachelor's degree in Marketing or related

Master's degree (preferred)

Tools

Excel

Adobe Analytics

Google Analytics

Tableau

Power BI

Looker

Job description

Join Staples' Retail Marketing team and help drive customer acquisition, engagement, and revenue growth through industry-leading paid social marketing programs. This team partners closely with Creative, Analytics, MarTech, Technology, Merchandising, and external platform partners to deliver innovative digital advertising strategies that connect customers with Staples products and services.

As part of a highly collaborative team, you'll have the opportunity to influence customer growth strategies, leverage emerging digital advertising technologies, and work directly with platforms such as Meta to drive measurable business results. This is an exciting opportunity for a digital marketing professional who thrives on data-driven decision making, experimentation, automation, and continuous optimization.

The Program Manager, Marketing - Paid Social is responsible for developing, executing, optimizing, and scaling paid social marketing programs that drive customer acquisition, conversion, revenue growth, and customer lifetime value.

This role serves as Staples' subject matter expert for paid social advertising and will lead strategic initiatives across Meta and other digital marketing platforms. Partnering closely with Analytics, MarTech, Technology, Creative, Merchandising, and external platform partners, this individual will leverage data, testing, automation, and emerging advertising capabilities to improve campaign performance and marketing effectiveness.

The ideal candidate combines performance marketing expertise with strong analytical thinking, project management skills, and the ability to influence stakeholders across multiple business functions.

What You'll Be Doing

• Own and optimize paid social marketing programs with a focus on customer acquisition, conversion, revenue growth, and marketing efficiency.
• Manage Meta Dynamic Product Advertising (DPA) programs, including audience strategy, campaign structure, product feeds, creative formats, bidding strategies, and budget allocation.
• Develop and execute testing plans across audiences, creative, placements, automation, campaign structures, and bidding approaches.
• Partner closely with Meta to leverage new platform capabilities, beta opportunities, automation tools, and evolving best practices.
• Collaborate with MarTech, Analytics, Measurement, and Technology teams to improve audience activation, campaign tracking, attribution, and conversion measurement.
• Identify and implement opportunities to automate campaign management processes and improve operational efficiency.
• Support enhancements to product feeds, APIs, audience integrations, product catalogs, and technical capabilities supporting paid media initiatives.
• Develop performance dashboards and monitor key performance indicators including revenue, conversion rates, customer acquisition, and incremental growth.
• Analyze campaign and customer data to uncover trends and optimization opportunities.
• Present insights and recommendations to stakeholders and leadership teams.
• Support strategic digital growth initiatives that improve customer engagement and business performance.

What You Bring To The Table

• Deep understanding of paid social advertising and performance marketing principles.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Ability to interpret complex data and translate findings into actionable business recommendations.
• Experience managing multiple projects, priorities, and stakeholders simultaneously.
• Strong communication, presentation, and stakeholder management skills.
• Curiosity and passion for emerging marketing technologies, automation, and innovation.
• Strong business acumen with an understanding of customer acquisition, conversion, and revenue drivers.
• Ability to influence decision-making through insights, collaboration, and strategic recommendations.

What's Needed - Basic Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 5+ years of experience in paid social, performance marketing, growth marketing, digital marketing, or a related discipline.
• Hands-on experience managing and optimizing paid social campaigns, including ecommerce and lower-funnel advertising initiatives.
• Experience with Meta Dynamic Product Advertising (DPA), audience targeting strategies, campaign automation, and conversion optimization.
• Strong understanding of attribution, conversion tracking, measurement methodologies, and performance analytics.
• Experience partnering with Analytics, MarTech, Technology, Measurement, or Data teams.
• Proven success managing complex cross-functional projects.
• Experience overseeing budgets, forecasting performance, pacing investments, and evaluating ROI.
• Strong analytical skills with proficiency in Excel and reporting tools.
• Experience using platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, Looker, or similar tools.

What's Needed - Preferred Qualifications

• 7+ years of experience managing large-scale paid social programs.
• Experience with enterprise-level ecommerce marketing initiatives.
• Deep expertise in Meta Dynamic Product Advertising and catalog-based campaigns.
• Experience working directly with Meta and other major digital advertising platforms.
• Knowledge of attribution modeling, incrementality testing, and advanced media measurement strategies.
• Experience leveraging first-party customer data and audience activation tactics.
• Familiarity with APIs, product feeds, marketing technology integrations, and automation tools.
• Experience managing campaigns across additional channels such as Pinterest, TikTok, YouTube, Display, or other emerging digital platforms.
• Master's degree in Marketing, Business Administration, Analytics, Data Science, or a related field.

Get great perks.

• Bonus plan and generous amount of paid time off, including one Floating Holiday each year
• Flexible work arrangements, including flexible work hours
• 401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits
• Associate store discount and more perks (discounts on mobile plans, movie tickets, etc.)

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity.In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.