Paid Social Creative Lead - Strategy & On-Camera

JSHealth Vitamins; Los Angeles (CA); Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Comprehensive health insurance

LA office with snacks

Free JS products

JSHealth app access

Discount codes for you and family

Birthday off

Wellbeing activities & team lunches

Job summary

JSHealth Vitamins is seeking a hybrid Creative Strategist to lead paid social creative in the US. You will define audiences, craft hooks, brief designers and editors, and guide a fast‑moving pipeline of content across formats.

You’ll also film on‑camera content and direct creators to test new ideas quickly, reporting to the Head of Growth. You will own the creative direction, ensure testing rigor, and align landing pages, offers and follow‑ups to tell a cohesive story with compliant claims.

Qualifications

• 3–5+ years in creative strategy or performance creative for a DTC, e‑commerce, wellness or beauty brand.
• You're confident and natural on camera, and you have ads to show for it.
• You have a portfolio of ads that actually sold, and you can explain the thinking behind each one.

Responsibilities

• Build our customer personas and angles for JSHealth's US audience.
• Run a high-volume creative pipeline with weekly briefs and scripts for various formats.
• Get on camera to film talking-to-camera ads, product demos and routines.
• Own creator direction by guiding UGC creators and influencers.
• Design the testing roadmap and analyze hook rate, CTR, ROAS, and CAC.
• Connect ads to landing pages, offers, and follow‑ups for a consistent story.
• Keep claims compliant with regulatory guidance to avoid blocking performance.
• Stay ahead of the feed by tracking trends and ad libraries to generate new ideas.

Skills

Creative strategy

Performance creative

DTC marketing

On-camera presence

Brief writing

Ad testing & optimization

Data-driven decision making

Tools

Asana

Google Sheets

Meta Ads Manager

TikTok Ads Manager

Google Docs

Job description

JSHealth Vitamins is seeking a hybrid Creative Strategist to lead paid social creative in the US. You will define audiences, craft hooks, brief designers and editors, and guide a fast‑moving pipeline of content across formats.

You’ll also film on‑camera content and direct creators to test new ideas quickly, reporting to the Head of Growth. You will own the creative direction, ensure testing rigor, and align landing pages, offers and follow‑ups to tell a cohesive story with compliant claims.