Paid Search & YouTube Growth Specialist

Swanson Health; Fargo (ND); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive benefits

Fitness center reimbursement

Product discounts

Job summary

Swanson Health Products is seeking a Paid Search and YouTube Specialist to manage day-to-day paid search campaigns across Google Ads and YouTube, including builds, optimization, budgets, and reporting.

This hybrid role is based near Fargo and requires 1–3 years of hands-on digital marketing experience with strong knowledge of Meta Ads and campaign optimization.

You will collaborate with cross-functional teams to drive measurable performance and align with our strategic goals.

Qualifications

• 1–3 years of hands-on paid social or digital marketing experience.
• Strong working knowledge of Meta Ads.
• Experience with campaign setup, optimization, budget management, reporting, and performance analysis.

Responsibilities

• Manage day-to-day execution and optimization of paid search campaigns across Google Ads and other relevant platforms.
• Support YouTube campaign execution, including campaign builds, audience targeting, creative trafficking, testing, and optimization.
• Build and launch new campaigns, ad groups, ads, audiences, and targeting initiatives based on established strategy.
• Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues.
• Conduct ongoing optimizations across bidding, budgets, keywords, search queries, audiences, creative, and campaign structure.
• Analyze performance trends and provide actionable insights and recommendations to improve efficiency and growth.
• Partner with the Director of Paid Media to execute structured testing plans and evaluate results.
• Assist with forecasting, monthly budget management, and performance reporting.
• Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards.
• Partner with internal creative, merchandising, analytics, and marketing teams to support campaign needs and business priorities.
• Develop working knowledge of paid social campaigns and processes to provide cross-channel support as needed.
• Stay current on paid search, YouTube, platform, measurement, and industry developments and identify relevant opportunities for the business.

Skills

Paid social

Meta Ads

Campaign setup

Budget management

Reporting

Performance analysis

Tools

Google Ads

YouTube

Job description

Swanson Health Products is seeking a Paid Search and YouTube Specialist to manage day-to-day paid search campaigns across Google Ads and YouTube, including builds, optimization, budgets, and reporting.

This hybrid role is based near Fargo and requires 1–3 years of hands-on digital marketing experience with strong knowledge of Meta Ads and campaign optimization.

You will collaborate with cross-functional teams to drive measurable performance and align with our strategic goals.