Growth-Driven Paid Media Specialist

Legacy Franchise Concepts, LP; Atlanta (GA); On-site; USD 80,000 - 95,000; Full time

Job summary

SWTHZ is seeking a Performance Marketing Specialist to own paid campaigns across Google, Meta, TikTok, YouTube, and affiliates. You will work with our Performance Marketing Manager to drive CPA targets and fill studios with members.

You will monitor ROAS, CPA, CTR and CVR, refine creative, run A/B tests, build dashboards, and support local launches. Proficiency in GA, Meta Business Suite, and Excel is required; wellness/franchise passion is a plus.

Qualifications

• 1–3 years in paid digital marketing.
• Experience with Meta Ads Manager or Google Ads.
• Detail-oriented with budget reconciliation and naming conventions.
• KPIs are familiar: ROAS, CPA, CTR, CVR.
• Team player who supports a larger strategy.
• Wellness/franchise interest a plus.
• Proficient in GA, Meta Business Suite, Excel or Sheets.

Responsibilities

• Run paid ads across Google, Meta, TikTok, YouTube, and affiliates.
• Monitor performance metrics and flag anomalies.
• Coordinate ad asset briefs and ensure on-brand creative.
• Set up A/B tests and share learnings with the team.
• Build weekly/monthly dashboards and reconcile spend against budgets.
• Support local launches with geo-targeted campaigns.
• Ensure ads comply with brand standards and platform policies.

Skills

Paid digital marketing

Attention to detail

KPI analysis

Team collaboration

Wellness/franchise interest

GA/Analytics proficiency

Tools

Google Analytics

Meta Business Suite

Excel/Sheets

Job description

SWTHZ is seeking a Performance Marketing Specialist to own paid campaigns across Google, Meta, TikTok, YouTube, and affiliates. You will work with our Performance Marketing Manager to drive CPA targets and fill studios with members.

You will monitor ROAS, CPA, CTR and CVR, refine creative, run A/B tests, build dashboards, and support local launches. Proficiency in GA, Meta Business Suite, and Excel is required; wellness/franchise passion is a plus.