Paid Search & YouTube Campaign Strategist

Jobtailor; Fargo (ND); On-site; USD 52,000 - 75,000; Full time

Job summary

Jobtailor in Fargo, ND is seeking a hands-on Paid Media Specialist to lead day-to-day execution and optimization of paid search campaigns across Google Ads and YouTube. You will build, test, and launch campaigns, audiences, and targeting initiatives while maintaining strong QA practices.

Requirements include 1–3 years of paid social or digital marketing experience and solid Meta Ads knowledge. You will forecast budgets, monitor KPIs, analyze performance, and collaborate with internal teams to

Qualifications

• 1–3 years hands-on paid social or digital marketing experience.
• Strong working knowledge of Meta Ads.
• Experience with campaign setup, optimization, budget management, reporting and analysis.
• Strong analytical skills with ability to translate data into insights.
• Excellent attention to detail and organization.

Responsibilities

• Manage day-to-day execution and optimization of paid search campaigns across Google Ads and other platforms.
• Support YouTube campaign execution, including builds, targeting, creative trafficking, testing, and optimization.
• Build and launch new campaigns, ad groups, ads, audiences, and targeting initiatives.
• Monitor campaign performance, pacing, budgets, and KPIs and identify opportunities or issues.
• Conduct ongoing optimizations across bidding, budgets, keywords, search queries, audiences, creative, and structure.
• Analyze performance trends and provide actionable insights to improve efficiency and growth.
• Partner with the Director of Paid Media to execute testing plans and evaluate results.
• Assist with forecasting, monthly budget management, and performance reporting.
• Maintain campaign documentation, naming conventions, QA processes, and other standards.
• Collaborate with internal creative, merchandising, analytics, and marketing teams to support campaign needs.
• Develop working knowledge of paid social campaigns for cross-channel support.
• Stay current on paid search, YouTube, platform updates, and industry developments.

Skills

Google Ads Management

Meta Ads Knowledge

Campaign Optimization

Performance Analysis

Budget Management

Campaign Reporting

E-commerce Marketing

Direct-to-Consumer Marketing

Tools

Google Ads

YouTube Campaigns

Job description

Jobtailor in Fargo, ND is seeking a hands-on Paid Media Specialist to lead day-to-day execution and optimization of paid search campaigns across Google Ads and YouTube. You will build, test, and launch campaigns, audiences, and targeting initiatives while maintaining strong QA practices.

Requirements include 1–3 years of paid social or digital marketing experience and solid Meta Ads knowledge. You will forecast budgets, monitor KPIs, analyze performance, and collaborate with internal teams to